• In 1990 Latiao debuted and quickly became popular across China. At the beginning, it was sold in small shops, before expanding to supermarkets.[3].
  • The main ingredient in latiao is wheat gluten, which is cooked to perfection to create a snack that is both chewy and elastic.
  • The fried gluten sticks have a crispy texture and savory flavor. With its surge in popularity, many are wondering – is latiao halal?
  • The long dough string is cut into shorter strips, and then seasoned. Xin is originally from Sanmenxia in Henan and used to work in a small mom-and-pop latiao store.
  • The market for Latiao is also very large, with various small factories and internet celebrities joining the competition, resulting in uneven quality of Latiao.
  • While the degree of spiciness may differ across various latiao types, ranging from mild to extremely hot, making a completely non-spicy latiao is not possible.
  • Global Business Journalism reporter Li Ying describes how you can create latiao and explains the enduring popularity of the spicy, savory Chinese snack.
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