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- Thanks to the Wrangler® brand’s unique combination of history and innovation, it may still be the single most important brand in a consumer’s closet.
- The Wrangler® brand is an American icon that celebrates the spirit of people who work hard, have fun and recognize courageous individuality.
- Verdict: Are Wrangler Jeans Made in the USA? Unfortunately, the large majority of Wrangler jeans are produced overseas. ... Brand Investigations.
- Wrangler – The Wrangler brand stands not only for high-quality jeans fashion, but also for a non-conformist attitude to life that emphasizes the value of freedom.
- The most recent rebranding of Wrangler started over 70 years ago in 1947, when they first fell under the Wrangler brand.
- That brand name was Wrangler. The first Wrangler jeans hit the market in 1947, designed in conjunction with Rodeo Ben, a celebrity tailor.
- This continued for many years and then in 1974, the Pro Rodeo Cowboys Association officially endorsed Wrangler jeans! This was a milestone for the brand!
- Wrangler is the everyday performance denim brand. Since the dawn of our denim, our inspiration and guide has been real life experiences.