• You don’t need to love beer to love the Heineken Experience in Amsterdam. ... How long does Heineken Experience take. Best time to visit Heineken Experience.
  • The Heineken Experience is not only an informative tour – you will experience it through all your senses, hands-on and delicious!
  • Cold beer, warm welcome. The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam.
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  • Highlights Amsterdam attraction Heineken Experience
    • See the world famous Amsterdam Heineken brewery
    • Enjoy a beer tasting lesson
  • And sure enough, at the end of the tour you can raise your glass with new friends. Please note that Heineken Experience is only for guests 18 years and older!
  • Even though it’s more or less a self-guided tour, you’ll find Heineken Experience Ambassadors stationed at various locations throughout the tour.
  • Thanks for the positive review! We love hearing from our ambassadors – especially when the Heineken Experience is able to make a positive difference to them.
  • Activity Duration: 1 Hour 30 Minutes (Approx.) About Heineken Experience: Visit the oldest brewery in Amsterdam and enjoy a refreshing beer-tasting session.
  • Go on a interactive journey at The Heineken Experience at Heineken's oldest brewery. The tour is mostly self-guided, with guides at certain key points.