• Thanks for the positive review! We love hearing from our ambassadors – especially when the Heineken Experience is able to make a positive difference to them.
  • Even though it’s more or less a self-guided tour, you’ll find Heineken Experience Ambassadors stationed at various locations throughout the tour.
  • Book tours and tickets to experience Heineken Experience. Reserve a ticket for your trip to Amsterdam today. Free cancellation and payment options - Viator.
  • F1 fans around the world, here's a once-in-a-blue-moon chance to see Max Verstappen's stunning RB14 car on display at the Heineken Experience.
  • Heineken Experience is an interactive tour around the original Heineken brewery, where visitors will discover the history and evolution of this world-famous beer.
  • PROJECT The HEINEKEN EXPERIENCE, one of the city's biggest tourist attractions, draws in more than one million visitors each year.
  • Now dubbed the Heineken Experience, it offers four floors of multimedia exhibits, historical brewing arte facts and a tasting bar.
  • How much time do I need for the Heineken Experience tour? For the Heineken Experience itself, you’ll need about 90 minutes.
  • The story of the conquering expedition of the famous beer started in the heart of Amsterdam. This is now the location of the Heineken Experience.
  • In addition to its interactive exhibits, the Heineken Experience is also known for its beautiful and historic setting.