• Now dubbed the Heineken Experience, it offers four floors of multimedia exhibits, historical brewing arte facts and a tasting bar.
  • Go on a interactive journey at The Heineken Experience at Heineken's oldest brewery. The tour is mostly self-guided, with guides at certain key points.
  • Thanks for the positive review! We love hearing from our ambassadors – especially when the Heineken Experience is able to make a positive difference to them.
  • The Heineken Experience is housed in the former Heineken brewery in 1876. The building has served as a Heineken brewery until 1988.
  • F1 fans around the world, here's a once-in-a-blue-moon chance to see Max Verstappen's stunning RB14 car on display at the Heineken Experience.
  • Cold beer, warm welcome. The Heineken Experience is a brand experience within Heineken’s oldest brewery, in the heart of Amsterdam.
  • Go on a interactive journey at The Heineken Experience at Heineken's oldest brewery. The tour is mostly self-guided, with guides at certain key points.
  • Enjoy fast track entry to the Heineken Experience in Amsterdam and learn how one of the world's best beers is made. Book now for instant confirmation!
  • The Heineken Experience is not only an informative tour – you will experience it through all your senses, hands-on and delicious!
  • The Heineken Experience is a self-guided tour through interactive exhibits housed in the former Heineken brewery.