• How much time do I need for the Heineken Experience tour? For the Heineken Experience itself, you’ll need about 90 minutes.
  • Benefit from discounted entry to other attractions, such as Heineken Experience, Johan Cruijff Arena, and Amsterdam Dungeon.
  • Go on a interactive journey at The Heineken Experience at Heineken's oldest brewery. The tour is mostly self-guided, with guides at certain key points.
  • PROJECT The HEINEKEN EXPERIENCE, one of the city's biggest tourist attractions, draws in more than one million visitors each year.
  • Book your tickets to the Heineken Experience through our Stromma website and combine a visit to the Heineken Experience for instance with our Amsterdam...
  • The Heineken Experience is open daily from 10.30 am to 7.30 pm, with extended evening hours on the weekend (10.30 am to 9.00 pm).
  • Now dubbed the Heineken Experience, it offers four floors of multimedia exhibits, historical brewing arte facts and a tasting bar.
  • The Heineken Experience takes place in the company’s first brewery, built in 1867 in the center of Amsterdam. In this unique location you will discover the beer’s...
  • The story of the conquering expedition of the famous beer started in the heart of Amsterdam. This is now the location of the Heineken Experience.
  • The Heineken Experience, which takes place in the old Heineken Brouwerij (Heineken Brewery), is a must-do for fans of the fermented beverage.