• Now dubbed the Heineken Experience, it offers four floors of multimedia exhibits, historical brewing arte facts and a tasting bar.
  • Visit the Heineken Experience, an interactive exhibition where you’ll learn all about the brewing and bottling process during a fun, 90-minute self-guided tour.
  • About Heineken Experience: Visit the oldest brewery in Amsterdam opened in 1867 and enjoy a refreshing beer-tasting session.
  • The Heineken Experience is one of the biggest attractions of the city and should definitely be experienced on a trip to Amsterdam.
  • Book your tickets to the Heineken Experience through our Stromma website and combine a visit to the Heineken Experience for instance with our Amsterdam...
  • How much time do I need for the Heineken Experience tour? For the Heineken Experience itself, you’ll need about 90 minutes.
  • The Heineken Experience is open daily from 10.30 am to 7.30 pm, with extended evening hours on the weekend (10.30 am to 9.00 pm).
  • The Heineken Experience is a self-guided tour through interactive exhibits housed in the former Heineken brewery.
  • Find out about Heineken Experience Amsterdam, including opening hours, location and events. Book tickets online with free cancellation and to skip the queue!
  • Even though it’s more or less a self-guided tour, you’ll find Heineken Experience Ambassadors stationed at various locations throughout the tour.