Toblerone Logo Stood Out Through Subtle Yet Smart Symbolic Design.
Just like the etymology of its name, there’s a story connecting the renowned logo Toblerone used to its geographical roots - the Swiss capital, which is also famous as the "city of bears."
The designers Emil Bauman and Theodor Tobler created the logo with two main elements: a pyramid-like emblem depicting a mountain peak and the logotype of the brand name.