Вот несколько цитат Рики Джервейса: 1. «Nothing gives me more of an adrenaline rush than coming up with an idea. I can’t sleep if I think of it before I go to bed. I’ve got to work it over so I don’t forget it when I wake up. That’s a lovely thing to wake up to — an idea. And it doesn’t get any better than when it’s in your head. You’ve got to ruin it as little as possible». 2. «I’ve honed my creative process down to lots of relaxation and thinking, opening your brain, and letting ideas come. Sitting in front of a laptop eight hours a day is not productive. You’ve got to live. You’ve got to run. You have to sit around and do nothing but watch TV. You have to do lots of normal things. A creative process should not be admin or worrying about structure». 3. «With any writing collaboration, never come in with two different scripts and then fight. You work on something, and you never want to be left with something that one of you doesn’t like. You might throw out 90% but the 10% you both love». 4. «You can be watching the greatest film in the world, and if you hear your neighbor getting into a fight, you’re at the window». 5. «Themes have to be universal. The Office looked quintessentially English but there were big themes — making a difference, boy meets girl, everyone has to work (at a job) which they might not enjoy. As long as the themes are big, important, and essential, it doesn’t matter about the details or where you are. People identify with it because they feel it on an emotional level».