• Example of use: "I've bought a new touchscreen computer, it's the greatest thing since sliced bread, I can't believe I ever worked without it".
  • Adapted from the advertising slogan used in 1928 by the Chillicothe Baking Company (the first company to sell sliced bread)...
  • At this point, you probably think fibre broadband is the best thing since sliced bread. ... You know, my father thinks you're the best thing since sliced bread.
  • ...introduced the very first pre-sliced loaf of bread to America's consumers, the popularity of which is reflected in that phrase 'the best thing since sliced bread.'"
    • ...character of a loaf of sliced bread with saying best thing since sliced bread phrase.
    • 100% spun-polyester fabric
  • I left school with no qualifications, but I was doing theatre and film work and thought that was the best thing since sliced bread. — Dexter Fletcher.
  • Once it’s sliced bread quickly becomes hard so an early challenge was finding ways to keep the slices pressed together to preserve their softness.
  • The idiom 'Greatest thing since sliced bread' means that something is the best and most useful innovation or development invented for a long time.
  • "The Best Thing Since Sliced Bread" Meaning.