- G2B (Government-to-Business): This type of e-commerce involves government agencies purchasing products or services from businesses.
- In modern lingo, there are three basic business models: business to consumer (B2C), business to business (B2B), and business to government (B2G).
- B2G is a fundamental market, alongside Direct-to-Consumer (DTC)[5] or Business-to-Consumer (B2C) and Business-to-Business (B2B).
- B2G marketing, also known as business-to-government marketing, is the process of promoting products or services from businesses to government entities.
- One of the primary reasons that businesses pursue B2G transactions is that the government is a reliable and stable customer.
- But success is more likely when marketing and sales are actively collaborating. Content in the B2G Sales Process: An Inexact Science.
- The Federal Housing Administration, or FHA, a division of the U.S. Department of Housing and Urban Development, developed the FHA Connection B2G system.
- Table of Contents
- How to Get Started with B2G Marketing
- 10 Best B2G Marketing Strategies: Set Yourself Apart from the Crowd
