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","thumb":null},{"timestamp":"05:02","text":"Исторически система маркетинга была организована от постановки целей, 2-3 года назад мы поняли, что нам этого недостаточно: нужно больше внимания уделять демонстрации результатов, ради которых организована наша деятельность","timestamp_unix":302,"text2":"05:02 - 08:35 Исторически система маркетинга была организована от постановки целей, 2-3 года назад мы поняли, что нам этого недостаточно: нужно больше внимания уделять демонстрации результатов, ради которых организована наша деятельность. ","thumb":null},{"timestamp":"08:36","text":"Несколько лет назад внутренние заказчики департамента маркетинга вошли в непрерывный процесс изменений сами. Их задачи, их представление о результате в их головах тоже стало меняться существенно большими темпами, чем это было раньше","timestamp_unix":516,"text2":"08:36 - 10:55 Несколько лет назад внутренние заказчики департамента маркетинга вошли в непрерывный процесс изменений сами. Их задачи, их представление о результате в их головах тоже стало меняться существенно большими темпами, чем это было раньше. ","thumb":null},{"timestamp":"11:26","text":"Любые изменения сначала рождают сопротивление. Людям не хочется заполнять какие-то лишние отчетные формы, тратить на это время. Когда люди стали этим заниматься, они осознали, что сами по себе достаточно организованы, их деятельность поддается системному планированию, структурированию, им самим стало легче в этой системе непрерывных изменений","timestamp_unix":686,"text2":"11:26 - 12:37 Любые изменения сначала рождают сопротивление. Людям не хочется заполнять какие-то лишние отчетные формы, тратить на это время. Когда люди стали этим заниматься, они осознали, что сами по себе достаточно организованы, их деятельность поддается системному планированию, структурированию, им самим стало легче в этой системе непрерывных изменений. ","thumb":null},{"timestamp":"13:52","text":"Управление изменениями дает колоссальный прирост эффективности и в скорости, и в результатах, и в качестве. Вопрос: а с помощью каких инструментов этого добиваться, что делать пошагово","timestamp_unix":832,"text2":"13:52 - 18:59 Управление изменениями дает колоссальный прирост эффективности и в скорости, и в результатах, и в качестве. Вопрос: а с помощью каких инструментов этого добиваться, что делать пошагово? ","thumb":null},{"timestamp":"19:15","text":"Мы, конечно же, сохранили квартальные цели, но теперь эти цели для сотрудников декомпозированы. Они действительно демонстрируют результаты своей деятельности раз в неделю, раз в две недели, и мы с помощью этих результатов приближаемся к тем целям, которые поставили на квартал","timestamp_unix":1155,"text2":"19:15 - 21:53 Мы, конечно же, сохранили квартальные цели, но теперь эти цели для сотрудников декомпозированы. Они действительно демонстрируют результаты своей деятельности раз в неделю, раз в две недели, и мы с помощью этих результатов приближаемся к тем целям, которые поставили на квартал. ","thumb":null},{"timestamp":"22:25","text":"Мы некоторое время назад договорились с нашими внутренними заказчиками, что для них существует система нормативов. И для того, чтобы они были в рынке, чтобы их клиенты действительно о них знали, им необходимо выпускать вместе с нами определенное количество маркетинговых материалов","timestamp_unix":1345,"text2":"22:25 - 24:28 Мы некоторое время назад договорились с нашими внутренними заказчиками, что для них существует система нормативов. 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Мастер жизни","timestamp_unix":1044,"text2":"17:24 - Академия. Мастер жизни","thumb":null},{"timestamp":"23:50","text":"Как бизнес- клуб объединяет людей","timestamp_unix":1430,"text2":"23:50 - Как бизнес- клуб объединяет людей","thumb":null},{"timestamp":"25:30","text":"Игорь Рыбаков: Наше мышление","timestamp_unix":1530,"text2":"25:30 - Игорь Рыбаков: Наше мышление","thumb":null}],"isVertical":false,"hasTranscription":true,"reqid":"1724647310268213-18342948627938320636-balancer-l7leveler-kubr-yp-sas-117-BAL","dups":[{"nonStopSupported":true,"filmId":"8381659793518349825","duration":1633,"origin":"http://www.youtube.com/watch?v=bqokMml_oCk","title":{"url":"https://twitter.yandex.com.tr/video/preview/8381659793518349825?from_type=xl&how=tm&path=yandex_search&text=%D0%9F%D0%A0%D0%9E%2B%D0%91%D0%98%D0%97%D0%9D%D0%95%D0%A1%2B%D0%A2%D0%92","text":"Игорь Рыбаков о детях и \u0007[бизнесе\u0007] 12+"},"clear_title":"Игорь Рыбаков о детях и бизнесе 12+","green":{"url":"http://www.youtube.com/watch?v=bqokMml_oCk","text":"YouTube","hostname":"youtube.com"},"player":{"baseUrl":"//yastatic.net/video-player/0x1a4c1be3f46/pages-common/youtube/youtube.html","hash":"html=%3Ciframe%20src%3D%22%2F%2Fwww.youtube.com%2Fembed%2FbqokMml_oCk%3Fenablejsapi%3D1%26amp%3Bwmode%3Dopaque%22%20frameborder%3D%220%22%20scrolling%3D%22no%22%20allowfullscreen%3D%221%22%20allow%3D%22autoplay%3B%20fullscreen%3B%20accelerometer%3B%20gyroscope%3B%20picture-in-picture%22%20aria-label%3D%22Video%22%3E%3C%2Fiframe%3E&smart_ap=1"},"playerId":"youtube","isQuasar":true,"playerUri":"\u003ciframe src=\"//www.youtube.com/embed/bqokMml_oCk?enablejsapi=1&wmode=opaque\" frameborder=\"0\" scrolling=\"no\" allowfullscreen=\"1\" allow=\"autoplay; 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Но оценка этого события связана с нашими программами выживания, заложенными в раннем детстве. Эти программы состоят из двух частей: то, как мы воспринимаем событие (положительное/отрицательное) и какое действие совершаем (бежать/нападать/«притвориться мертвым»)","timestamp_unix":242,"text2":"04:02 - 07:25 Какое-то событие происходит во внешнем мире, и мы на него реагируем. Но оценка этого события связана с нашими программами выживания, заложенными в раннем детстве. Эти программы состоят из двух частей: то, как мы воспринимаем событие (положительное/отрицательное) и какое действие совершаем (бежать/нападать/«притвориться мертвым»). ","thumb":null},{"timestamp":"19:30","text":"Первичные чувства - это когда мы действуем в соответствии с базовыми программами, заложенными в раннем детстве. А вторичные чувства борются с этими базовыми программами и гасят нашу энергетику. Например, первичное чувство «требует гнева», а вторичное чувство «понимает», что нужно сдержаться. 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