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Bu videoda, iş dünyasında önemli bir rol oynayan inovasyon kavramını detaylı bir şekilde anlatıyoruz. İnovasyonun ne olduğunu ve çeşitlerini açıklarken, aynı zamanda çeşitli inovasyon...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/916399/a1e161bf68e190ea0a83a5a373a3a9be/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/Ua1FQwIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"15","reqid":"1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=videoid:12175028931535668522","teaser":[{"list":{"type":"unordered","items":["Bu video, bir konuşmacının inovasyon kavramını ve çeşitlerini anlattığı eğitim içeriğidir.","Video, Oslo Kılavuzuna göre inovasyonun tanımıyla başlayıp, ürün, pazarlama, organizasyonel, süreç ve hizmet inovasyonlarını detaylı şekilde açıklamaktadır. Daha sonra yıkıcı inovasyon, radikal inovasyon, sürekli inovasyon ve kademeli inovasyon kavramları örneklerle anlatılmaktadır. Nokia ve iPhone örnekleri üzerinden markaların günü yakalayıp geleceğe hazırlanmasının önemi vurgulanmaktadır.","Videoda inovasyonun sadece geleceğe yönelik değil, mevcut pazarı da iyileştirmeye yönelik olabileceği belirtilmekte ve inovasyonun amacı farklılaşabilmek olduğu vurgulanmaktadır."]},"endTime":756,"title":"İnovasyon Türleri ve Örnekleri Eğitim Videosu","beginTime":0}],"fullResult":[{"index":0,"title":"İnovasyonun Tanımı ve Önemi","list":{"type":"unordered","items":["İnovasyon, değer katan yeniliklerdir ve günümüz iş dünyasında rekabetin artmasıyla birlikte önem kazanmıştır.","İnovasyon, Kaiser'e benzer şekilde, İkinci Dünya Savaşı'ndan sonra Japonya'da çıkan sürekli iyileştirme felsefesine dayanan bir kavramdır.","Oslo Kılavuzuna göre inovasyon, ürün, hizmet, süreç, iş modeli veya organizasyonel yapıda fark yaratacak şekilde ve değer katacak şekilde yapılan 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net anlamda ayrılamaz, önemli olan kullanıcıya değer katması ve fark oluşturacak şekilde bir yeniliğin olmasıdır."]},"beginTime":392,"endTime":497,"href":"/video/preview/12175028931535668522?parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=%C4%B0NOVASYON+A%C4%B0LES%C4%B0&t=392&ask_summarization=1"},{"index":4,"title":"Süreç ve Hizmet İnovasyonları","list":{"type":"unordered","items":["Süreç inovasyonunda iş süreçlerinde yapılan yenilikler, örneğin online bankacılık sistemlerinin yaygınlaşmasıdır.","Hizmet inovasyonunda müşteriye olan hizmeti kolaylaştırmak amaçlanır, örneğin süpermarketlerin online'a geçmesi.","Yıkıcı inovasyonlar mevcut pazarın yapısını, dinamikleri ve oyuncuları değiştirir, örneğin dijital fotoğrafçılık film fotoğrafçılığını 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gelmesidir."]},"beginTime":676,"endTime":748,"href":"/video/preview/12175028931535668522?parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=%C4%B0NOVASYON+A%C4%B0LES%C4%B0&t=676&ask_summarization=1"}],"linkTemplate":"/video/preview/12175028931535668522?parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=%C4%B0NOVASYON+A%C4%B0LES%C4%B0&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"İnovasyon Nedir ve Çeşitleri Nelerdir? | İnovasyon Örnekleri","related_orig_text":"İNOVASYON AİLESİ","related_porno":false,"related_less_3m_off":true,"client":"d2d","no_cnt":1,"related_src":"serp","related":"{\"porno\":false,\"vfp\":1,\"orig_text\":\"İNOVASYON 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wanted you to hear and see the concept of Innovation, whose importance has been well understood in the last 30 years. I prepared this video by saying what are the innovation examples, which...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/1531407/7aaa07a4bcee4784e7afa635602ecac7/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/AyMMIQIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"16","reqid":"1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=videoid:12385008608772589837","teaser":[{"list":{"type":"unordered","items":["Bu video, bir öğretmen tarafından sunulan eğitim dersi formatında hazırlanmış olup, inovasyon kavramı ve türleri hakkında bilgi vermektedir.","Video, inovasyonun tanımı ve faydalarıyla başlayıp, tarihsel gelişimini ve günümüzdeki önemini açıklamaktadır. Ardından inovasyonun dört temel türü detaylı şekilde ele alınmaktadır: ürün/hizmet inovasyonu, pazarlama inovasyonu, organizasyon inovasyonu ve hizmet inovasyonu. Her bir inovasyon türü için güncel örnekler sunulmaktadır.","Öğretmen, inovasyonun sadece yeni bir ürün veya hizmet olmadığını, var olan ürünlerin sorunlarını çözerek daha iyi hale getirmenin de inovasyon olduğunu vurgulamaktadır. Ayrıca sosyal medya pazarlaması, Henry Ford'un seri üretim sistemi ve akuaponik tarım gibi güncel örnekler de paylaşılmaktadır."]},"endTime":681,"title":"İnovasyon Kavramı ve Türleri","beginTime":0}],"fullResult":[{"index":0,"title":"İnovasyon Kavramı","list":{"type":"unordered","items":["Bu videoda inovasyon kavramı ve örnekleri ele alınacak, hem eğlence hem öğrenme amaçlı bir ders tarzı sunulacak.","İnovasyon kelimesi Latince kökenli olup, Türk Dil Kurumu'nun belirttiği gibi \"yenilik\" veya \"yenileşim\" olarak da kullanılabilir.","İnovasyonun faydası, insanın konforunu sağlayıp hayatını kolaylaştıran yeni arayışları içerir ve tarihte tüm alanlarda (avcılık, beslenme, barınma, sağlık, ulaşım, savaş, toplum, sanayi, tarım) faydalı olmuştur."]},"beginTime":4,"endTime":67,"href":"/video/preview/12385008608772589837?parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=%C4%B0NOVASYON+A%C4%B0LES%C4%B0&t=4&ask_summarization=1"},{"index":1,"title":"İnovasyonun Gelişimi ve Önemi","list":{"type":"unordered","items":["İnovasyon kavramının popülerliği 1950 yılından sonra artmaya başlamış, akademik araştırmalar sayesinde günlük hayata, sanayiye ve tarıma entegre edilmiştir.","İnovasyon değer yaratır; bu değer maddi, manevi, sosyal veya psikolojik olabilir.","Yenilikçi yaklaşımlarla insanlık daha hızlı ilerler; yeniliğe değer veren toplumlar daha hızlı gelişir."]},"beginTime":67,"endTime":133,"href":"/video/preview/12385008608772589837?parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=%C4%B0NOVASYON+A%C4%B0LES%C4%B0&t=67&ask_summarization=1"},{"index":2,"title":"İnovasyon Örnekleri","list":{"type":"unordered","items":["İnovasyon örneği vermek için kıyaslama yapmak ve örneklerin geçmiş tarihini bilmek gerekir.","Ürün inovasyonu, var olan üründen daha ileride ve olumlu etkileri olan yeni ürünlerdir; zamanla bu yeni ürünler de eskimeye başlar.","Pandemi maskeleri örneğinde, standart maskelerin yerine kulak acıtma, düşme ve kopma sorunlarını çözen yeni maskeler geliştirilmiştir."]},"beginTime":133,"endTime":225,"href":"/video/preview/12385008608772589837?parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=%C4%B0NOVASYON+A%C4%B0LES%C4%B0&t=133&ask_summarization=1"},{"index":3,"title":"Ürün İnovasyonu ve Hizmet İnovasyonu","list":{"type":"unordered","items":["Sorunlar fırsat oluşturur; bir ürünün yarattığı sorun yeni ürünün ortaya çıkması için bir fırsattır.","Kablolu ve kablosuz kulaklıklar örneğinde her iki ürünün de avantajları ve dezavantajları vardır.","Hizmet inovasyonu, hizmet sunarken yapılmamış, denenmemiş bir şey yaparak insanların gözünde değer kazanmaktır."]},"beginTime":225,"endTime":345,"href":"/video/preview/12385008608772589837?parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=%C4%B0NOVASYON+A%C4%B0LES%C4%B0&t=225&ask_summarization=1"},{"index":4,"title":"Hizmet İnovasyonu Örneği","list":{"type":"unordered","items":["Hizmet inovasyonu, hizmet sunarken yapılmamış, denenmemiş bir şey yaparak insanların gözünde değer kazanmaktır.","Çocukluk döneminde marketten eve sipariş etmek kolay değildi, ancak internetin, telefonların ve yazılımların gelişmesiyle bu hizmet yaygınlaşmıştır.","Yemek sipariş hizmetleri 6-7 yıl önce Türkiye'de yeni yeni ortaya çıkmıştır."]},"beginTime":345,"endTime":389,"href":"/video/preview/12385008608772589837?parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=%C4%B0NOVASYON+A%C4%B0LES%C4%B0&t=345&ask_summarization=1"},{"index":5,"title":"Hizmet İnovasyonu","list":{"type":"unordered","items":["Hizmet inovasyonu, müşteri odaklı, insan odaklı ve çözüm odaklı yenilikçi yaklaşımlarla meydana gelir.","Hizmet inovasyonu her zaman internete bağlı değildir, örneğin iade garantisi gibi hizmetler de inovasyondur.","Markalar iade garantisi gibi hizmetleri sunarak müşteri kazanmayı amaçlar, bu da değer yaratma anlamına gelir."]},"beginTime":391,"endTime":443,"href":"/video/preview/12385008608772589837?parent-reqid=1765304063719952-4567681357863613689-balancer-l7leveler-kubr-yp-klg-41-BAL&text=%C4%B0NOVASYON+A%C4%B0LES%C4%B0&t=391&ask_summarization=1"},{"index":6,"title":"Pazarlama İnovasyonu","list":{"type":"unordered","items":["Pazarlama inovasyonu, ürünü veya hizmeti nasıl pazarlayacağınızı, müşterileri nasıl tanıtacağınızı yeni yaklaşımlarla harmanlamaktır.","Sosyal medya pazarlaması son yıllarda yaygınlaşan bir pazarlama yöntemidir.","Sosyal medyada milyon takipçili kişiler markaların ürününü tanıtması, story atılması, indirim kodu verilmesi ve çekiliş yapılması gibi yöntemler 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İnovasyon kavramı ortaokul seviyesinde örnekler ile anlatılmıştır. 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