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можно найти тут: Буквоед: https://www.bookvoed.ru/book?id=13601991 Читай-город: 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про книгу "Как продавать, когда не покупают. Три мощнейших инструмента продаж на B2B- рынках. Вайт пейпер, авторассылка, кейс". Для кого, о чем, зачем и для чего. 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B2b-лиды: как продавать «через» White Paper. 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