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belirtiyor.","Videonun sonunda Google Ads'i çalıştıran herkesin %90'ından fazlasını tanıyacağınızı ve uzun vadede zaman, para ve enerji tasarrufu yapacağınızı garanti ediyor.","Tıklama başına maliyetinizi nasıl düşüreceğiniz ve dönüşüm oranlarınızı nasıl artıracağınız konusunda profesyonel ipuçları paylaşılacak."]},"beginTime":75,"endTime":134,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=75&ask_summarization=1"},{"index":2,"title":"Video Kullanım İpuçları","list":{"type":"unordered","items":["Video hızını video ayarlarından 1,25'e kadar yavaşlatabilir veya 0,75'e kadar hızlandırabilirsiniz.","Video açıklamasında tüm konuların zaman damgaları bırakılmış ve ilerleme çubuğundan belirli bölümlere kolayca ulaşabilirsiniz.","Video boyunca sorularınız varsa yorum bölümüne bırakabilir veya profesyonel destek için iletişime geçebilirsiniz."]},"beginTime":134,"endTime":220,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=134&ask_summarization=1"},{"index":3,"title":"Google Ads'in Çalışma Prensibi","list":{"type":"unordered","items":["Google Ads, belirli anahtar kelimeleri yazdığınızda arama sonuçlarında görünmek için ödeme yapmanızı sağlar.","Arama sonuçlarında URL'nin önünde \"reklam\" yazan sonuçlar, Google'ın ilk sayfasında görünmek için ödeme yapan reklamlardır.","URL'nin önünde \"reklam\" yazmayan sonuçlar ise organik arama sonuçlarıdır ve kimse arama sonucunda görünmek için ödeme yapmamıştır."]},"beginTime":220,"endTime":349,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=220&ask_summarization=1"},{"index":4,"title":"Reklam Tıklamaları ve Karlılık","list":{"type":"unordered","items":["Birisi reklamınıza tıkladığında, reklam veren tıklama başına belirli bir ücret öder (50 cent, 1 dolar, 2 dolar veya 4 dolar).","Reklam veren, tıklama başına ödediği maliyetten daha fazla gelir elde edebilir, böylece karlı reklamcılık yapabilir.","Google Ads'in güçlü olduğu nedeni, belirli anahtar kelimelerin arkasında alıcının niyeti olmasıdır; Google'da arama yapanlar genellikle satın alma niyetiyle gelir."]},"beginTime":349,"endTime":527,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=349&ask_summarization=1"},{"index":5,"title":"Google Ads Hesabı Açma ve Ücretsiz Kupon","list":{"type":"unordered","items":["Birden fazla işletmeniz varsa, her işletmeniz veya mağazanız için ayrı Google Ads hesabı açmanız önerilir.","Google arama motorunda \"ads\" yazarak ücretsiz para alabileceğiniz Google Ads kuponları bulabilirsiniz.","Bu kuponlar, belirli tutarda harcama yaptığınızda Google'un size hediye promosyon kodu vermesiyle ilk aylarda ücretsiz trafik elde etmenize olanak sağlar."]},"beginTime":540,"endTime":581,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=540&ask_summarization=1"},{"index":6,"title":"Google Ads Hesabının Yapısı","list":{"type":"unordered","items":["Google Ads hesabınıza ilk giriş yaptığınızda, Google hemen ilk kampanyanızı kurmanızı ve reklamlarınızı oluşturmanızı istemektedir.","Google Ads hesabınızda birden fazla kampanya olabilir: arama kampanyaları, alışveriş kampanyaları ve farklı ürünler için farklı kampanyalar.","Kampanyanızın hedefini belirlemeniz gerekir; e-ticaret işletmeleri için satış, yeni marka yolunda ilerlemek isteyen işletmeler için marka bilinirliği olabilir."]},"beginTime":581,"endTime":680,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=581&ask_summarization=1"},{"index":7,"title":"Kampanya Türü ve Konum Seçimi","list":{"type":"unordered","items":["Kampanya türünü seçerken, arama seçeneğini işaretleyebilirsiniz çünkü verilen hizmetler genellikle arama sonucunda satışa dönüyor.","Reklamınızın görünmesini istediğiniz konumları seçebilirsiniz; tüm Türkiye'ye veya sadece bulunduğunuz il ve yakınlarına reklam göstermek mantıklı olabilir.","Gelişmiş arama seçeneğiyle konum veya yarıçap seçeneklerinden istediğiniz bölgeleri seçip ekleyebilirsiniz."]},"beginTime":680,"endTime":793,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=680&ask_summarization=1"},{"index":8,"title":"Dil ve Kitle Segmentleri","list":{"type":"unordered","items":["Dil ayarlarınızı, reklamlarınızı yayınladığınız bölgenin dil yapısına göre yapmalısınız.","Kitle segmentleri bölümünde müşteri kitlenizi iyi tanımanız gerekir çünkü reklamlarınızı potansiyel kişilere göstermek istersiniz.","Gereksiz veya potansiyelsiz kitlenin ulaşması hem sizi yorar hem de motivasyonunuzu kırabilir."]},"beginTime":793,"endTime":932,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=793&ask_summarization=1"},{"index":9,"title":"Reklam Türleri ve URL Ayarları","list":{"type":"unordered","items":["Reklam türlerini daha iyi anlamak için ekranın sol bölümüne görseller eklenmiştir.","Nihai URL, kişi reklamlara tıkladığında hangi sayfaya yönlendirileceğini belirler.","Hizmet bazlı reklamlar oluşturuyorsanız, ilgili sayfanın URL'sini ekleyebilir veya daha güçlü reklamlar için bir landing page (açılış sayfası) yapabilirsiniz."]},"beginTime":932,"endTime":1016,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=932&ask_summarization=1"},{"index":10,"title":"Anahtar Kelime Kalite Puanı ve Reklam Başlıkları","list":{"type":"unordered","items":["Anahtar kelime kalite puanı, Google reklamlarınızı nereye yerleştireceğini belirleyen 1 ile 10 arasında bir sayıdır.","Reklam başlıkları oldukça önemlidir; doğru kelimeyi seçmek ve kullanıcıların ilgi duyduğu aramalara uygun başlıklar oluşturmak gerekir.","2025 yılında Chat GPT'yi kullanarak özel reklam başlıkları üretmesini isteyebilirsiniz."]},"beginTime":1016,"endTime":1085,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=1016&ask_summarization=1"},{"index":11,"title":"Reklam İçeriği ve Ek Özellikler","list":{"type":"unordered","items":["Açıklama metinleri kullanıcıların yaptığı aramalarla eşleşmelidir ve ne kadar etkili bir metin oluşturursanız doğru kişiye ulaşma ihtimaliniz o kadar artar.","Site bağlantısı, kullanıcıları web sitenizdeki belirli sayfalara götüren ek bağlantıların reklamınızda görünmesini sağlar.","Görünen yol kısmı, potansiyel müşterilere reklamınızı tıkladıklarında ulaşacakları web sayfası konusunda net bir fikir verir."]},"beginTime":1085,"endTime":1173,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=1085&ask_summarization=1"},{"index":12,"title":"Fiyat ve İletişim Bilgileri","list":{"type":"unordered","items":["Fiyat öğesi, ürün ve hizmetlerinizin fiyatlarının yanı sıra kapsamını da vurgulamak için daha fazla alan sunar.","Telefon numarası bölümüne ekleyeceğiniz numara web siteniz olmalıdır, Google sitenizi tarar ve telefon numaranızı kontrol eder.","Açıklama metni, reklamınızda işletmenizin popüler veya benzersiz özellikleri hakkında ek metinlerin gösterilmesini sağlar."]},"beginTime":1173,"endTime":1242,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=1173&ask_summarization=1"},{"index":13,"title":"Ek Özellikler ve Potansiyel Müşteri Formu","list":{"type":"unordered","items":["Ek açıklamalı snipped, ürün ve hizmetlerinizin özelliklerini ve kapsamını vurgulamak için daha fazla alan sunar.","Potansiyel müşteri formu, şirketiniz, ürünleriniz veya hizmetleriniz hakkında arama yapan kullanıcıların ilgisini çekmenize yardımcı olur.","Türkiye'de bu formlar düzgün çalışmıyor ve entegrasyonu veya Zap gibi bir eşdeğer site ile Google Ads'nin bağlı olması gerekir."]},"beginTime":1242,"endTime":1272,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=1242&ask_summarization=1"},{"index":14,"title":"Reklam Kampanyaları ve Uygulamalar","list":{"type":"unordered","items":["Potansiyel müşteri formu verileri gerçek zamanlı olarak doğrudan CDM veya CRM yazılımına gönderilebilir veya uzantılar tablosundan son otuz gün içinde toplanan veriler indirilebilir.","Uygulamalar, kullanıcıların hem uygulamaya hem de web sitesine erişmesini sağlar, ancak uygulama varsa bu kampanya türünde reklam yayınlamak tavsiye edilmez çünkü dönüşümler karışacak ve detaylı analiz yapılamayacaktır."]},"beginTime":1285,"endTime":1320,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=1285&ask_summarization=1"},{"index":15,"title":"Teklif Stratejisi ve Bütçe","list":{"type":"unordered","items":["Teklif stratejisi, reklamlara alınan tıklamalar için ücret alma şeklidir ve başlangıçta tıklamalarda bırakmak mantıklıdır çünkü veri almak ve hangi tıklamanın satışa dönüşeceğini görmek için tıklama almak gerekir.","Maksimum tıklama başına maliyet belirlenebilir, bazı kelimelerin tıklama başına maliyetleri yüksek olabilir ve bu durumda bütçede kısa sürede büyük kayıplar olabilir.","Google, internet arama trafiğinin değişiklik gösterdiğini belirterek, düşük trafik günlerinde reklamların daha az gösterilip, trafik yüksek günlerde daha fazla gösterilerek bütçenin ayın sonunda belirlenen miktardan fazla ücretlendirilmeyeceğini açıklar."]},"beginTime":1320,"endTime":1446,"href":"/video/preview/18231573386256798230?parent-reqid=1769409522289956-14987604658495841071-balancer-l7leveler-kubr-yp-klg-92-BAL&text=ADS&t=1320&ask_summarization=1"},{"index":16,"title":"Faturalandırma ve Kapanış","list":{"type":"unordered","items":["Faturalandırma bölümünde firma veya bireysel olarak bir ödeme profili oluşturulmalı ve bu daha sonrasında Google tarafından doğrulamaya tabi olunacağı için gerçek bilgiler aktarılmalıdır.","Şirket için Google işletme lisansı, TJ kimlik kartı, ruhsat gibi işletmeye ait belgeleri isteyebilir.","Serinin bir sonraki 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