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çalıştırmaya başlaması, dijital dönüşüm değil, dijitalleşme veya iş süreçlerini iyileştirmeydi."]},"beginTime":1,"endTime":111,"href":"/video/preview/7181819655384074538?parent-reqid=1769403383146925-5933531492428663000-balancer-l7leveler-kubr-yp-klg-120-BAL&text=DigitalmusesAI&t=1&ask_summarization=1"},{"index":1,"title":"Dijital Dönüşümün Temel Alanları ve Faydaları","list":{"type":"unordered","items":["Dijital dönüşüm işletmelerde üç temel alanda gerçekleştirilir: daha akıllı ürünler üretmek, daha akıllı hizmetler üretmek ve iş süreçlerini daha akıllı hale getirmek.","Dijital dönüşüm, müşterileri daha iyi anlama, trendleri kavrama, kişiselleştirilmiş deneyimler sunma, kilit iş süreçlerini otomatikleştirme ve maliyetleri düşürme gibi avantajlar sağlar.","Dijital dönüşümün en önemli faktörü stratejidir ve başarıya giden yol detaylı ve gerçekçi iş stratejilerinin oluşturulmasından geçer."]},"beginTime":111,"endTime":191,"href":"/video/preview/7181819655384074538?parent-reqid=1769403383146925-5933531492428663000-balancer-l7leveler-kubr-yp-klg-120-BAL&text=DigitalmusesAI&t=111&ask_summarization=1"},{"index":2,"title":"Dijital Dönüşüm Sürecindeki Zorluklar","list":{"type":"unordered","items":["Dijital dönüşüm için hazır hale gelmiş firmaların karşılaştığı önemli sorunlardan biri istihdam sorunudur.","Dijital dönüşüm yeterli bilgi donanımına sahip çekirdek bir kadro ile de gerçekleştirilebilir.","Dijital dönüşümün başarılı olabilmesi için tüm çalışanların dönüşümün faydalarına inanması ve işbirliği yapması şarttır."]},"beginTime":191,"endTime":259,"href":"/video/preview/7181819655384074538?parent-reqid=1769403383146925-5933531492428663000-balancer-l7leveler-kubr-yp-klg-120-BAL&text=DigitalmusesAI&t=191&ask_summarization=1"},{"index":3,"title":"Dijital Dönüşüm İçin Gerekli Personel ve Stratejiler","list":{"type":"unordered","items":["Dijital dönüşüm yapmayı ciddi olarak planlayan firmaların ilk işi bir CDO (Chief Digital Officer) dijital lider istihdam etmek olmalıdır.","Dijital dönüşüm sürecinde tüm departmanlardan birer ya da ikişer kişinin dijital elçi tayin edilip, önce bu elçilere dijital dönüşümün sağlayacağı faydaların anlatılması ve sonra da bu elçilerin kendi departmanlarındaki personeli ikna edip eğitmesi önemlidir.","Dijital dönüşümün motoru yapay zeka, yakıtı ise büyük veridir ve dünyadaki toplam verinin %90'ı son iki yılda üretildi."]},"beginTime":259,"endTime":335,"href":"/video/preview/7181819655384074538?parent-reqid=1769403383146925-5933531492428663000-balancer-l7leveler-kubr-yp-klg-120-BAL&text=DigitalmusesAI&t=259&ask_summarization=1"},{"index":4,"title":"Verinin Önemi ve Kullanımı","list":{"type":"unordered","items":["Ne kadar çok veriye sahip olursanız, yeni içgörüler edinmenin ve gelecekte ne olacağını tahmin etmenin yolunu açarsınız.","Veri noktaları arasındaki ilişkileri anlayabildiğimiz zaman, gelecekteki sonuçları daha iyi tahmin edebilir ve daha akıllıca kararlar verebilirsiniz.","Kullanılabilen veri tam bir hazinedir, kullanılamayan veri ise pahalı bir çöptür."]},"beginTime":340,"endTime":379,"href":"/video/preview/7181819655384074538?parent-reqid=1769403383146925-5933531492428663000-balancer-l7leveler-kubr-yp-klg-120-BAL&text=DigitalmusesAI&t=340&ask_summarization=1"},{"index":5,"title":"Veriyi Etkili Kullanma","list":{"type":"unordered","items":["Veriyi etkili kullanabilmek için öncelikle iyi sınıflandırmanız ve veriler arası ilişkiyi iyi kurgulamanız gerekir.","Elinizdeki veriyi zenginleştirmek için toplamayı planladığınız veriyi çok iyi düşünüp tasarlamalısınız."]},"beginTime":379,"endTime":394,"href":"/video/preview/7181819655384074538?parent-reqid=1769403383146925-5933531492428663000-balancer-l7leveler-kubr-yp-klg-120-BAL&text=DigitalmusesAI&t=379&ask_summarization=1"},{"index":6,"title":"Veri Kaynakları","list":{"type":"unordered","items":["Veri toplamak için iki kaynak vardır: iç kaynaklar ve dış kaynaklar.","İç kaynaklar, şirketlerin ve kurumların yönetim ve üretim süreçlerinden elde edilen, muhasebeden insan kaynaklarına, satıştan üretime her departman tarafından sürekli yaratılan verilerdir.","Dış kaynaklar çok çeşitlidir ama öncelik müşteriden gelen verilerdedir; bu veriler müşterinin ürün hakkındaki düşünceleri, beğeni ve şikayetleri, beklentileri, satın alma davranışları, ürün kullanma alışkanlıkları, mesleği, gelir ve eğitim düzeyi gibi verilerdir."]},"beginTime":394,"endTime":460,"href":"/video/preview/7181819655384074538?parent-reqid=1769403383146925-5933531492428663000-balancer-l7leveler-kubr-yp-klg-120-BAL&text=DigitalmusesAI&t=394&ask_summarization=1"},{"index":7,"title":"Artırılmış Veri Analitiği","list":{"type":"unordered","items":["Artırılmış veri analitiği, ham veri kaynaklarından veri toplama, hazırlama, temizleme, tarafsız analitik modelleri oluşturma ve içgörü üretip ihtiyacı olanlara iletme dahil olmak üzere analitik süreçleri otomatikleştirmek için yapay zeka ve makine öğrenmesinden yararlanan sistemdir.","Bu konuda hizmet veren pek çok firma vardır ve ihtiyacınız olan verilerin bir kısmını bu tür firmalardan alabilir, analiz aşamalarına da dahil edebilirsiniz."]},"beginTime":460,"endTime":495,"href":"/video/preview/7181819655384074538?parent-reqid=1769403383146925-5933531492428663000-balancer-l7leveler-kubr-yp-klg-120-BAL&text=DigitalmusesAI&t=460&ask_summarization=1"},{"index":8,"title":"Veri Kullanımının Faydaları","list":{"type":"unordered","items":["Elde edilecek veriler sayesinde yönetim ve üretim süreçlerinin daha hızlı ve verimli kullanımını planlayabilirsiniz.","Müşterilerden alacağınız bilgilerle ürünlerinizi ve hizmetlerinizi yenileyebilir, geliştirebilir hatta yeni ürün ve hizmetler yaratabilirsiniz.","En önemlisi de dijital dönüşümünü sağlamış firmalar gibi kişiye özel ürün ve hizmetler aşamasına geçebilirsiniz."]},"beginTime":495,"endTime":525,"href":"/video/preview/7181819655384074538?parent-reqid=1769403383146925-5933531492428663000-balancer-l7leveler-kubr-yp-klg-120-BAL&text=DigitalmusesAI&t=495&ask_summarization=1"}],"linkTemplate":"/video/preview/7181819655384074538?parent-reqid=1769403383146925-5933531492428663000-balancer-l7leveler-kubr-yp-klg-120-BAL&text=DigitalmusesAI&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"40- Dijitalleşme Faaliyeti ile Dijital Dönüşümün 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