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Hazal, 1998 yılından beri Rusya'da faaliyet gösteren ve günümüzde Rusya'nın en büyük üç pazar yerinden biri olan Ozon'un Türkiye'deki operasyonunu yönetmektedir.","Röportajda Ozon Global'in Türkiye'deki durumu, Rusya pazarına giriş kolaylığı ve Türkiye'deki satıcılar için sunduğu avantajlar ele alınmaktadır. Video, Ozon'da satış yapma sürecini adım adım açıklamakta, satıcıların vergi numarası alması, Ozon sistemine başvuru yapması, lojistik partner seçimi ve ürün yükleme gibi konuları kapsamaktadır.","Röportajda ayrıca Rusya pazarında satış yapan satıcılarla ilgili zorluklar (ödeme sorunları, lojistik ve gümrük sorunları), ödeme gecikmelerinin günümüz konjonktüründe kaçınılmaz olduğu ancak ödeme risklerinin olmadığı vurgulanmaktadır. Hazal, satıcıların stok devamlılığı, fiyat yönetimi ve panel takibi gibi önemli faktörleri dikkate alarak başarılı olabilmeleri için tavsiyelerde bulunmaktadır."]},"endTime":1786,"title":"Ozon Global Türkiye Genel Müdürü Hazal ile Rusya Pazarı Röportajı","beginTime":0}],"fullResult":[{"index":0,"title":"Ozon Global Tanıtımı","list":{"type":"unordered","items":["Ozon Global, Türkiye'de yeni başlayan ancak 1998 yılından beri Rusya'da faaliyet gösteren ve şu an Rusya'nın en büyük üç pazar yerinden biri olan bir e-ticaret platformudur.","Ozon, e-ticaret, turizm, lojistik ve finans anlamında Rusya'da bilinen en yüksek şirketlerden biri olup, dünyada en büyük ilk pazar yerleri arasında yer almaktadır.","Global operasyonu yaklaşık 3,5-4 senedir sürmekte olup, Türkiye'de 2018'de operasyonlarına başlamış, 2022'nin sonunda tam anlamıyla faaliyet göstermeye 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bilgi bulabilirsiniz; / global.ozon - Instagram sayfamız, güncel haberleri ve faydalı bilgileri takip etmek için; / 85641420 - LinkedIn Ozon Global Türkiye; turkiye@ozon.ru – işbirliği...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/3986034/284ea6c4c2f9f6e5f5556221b92843e4/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/BhGfJQIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"6","reqid":"1769512095797647-11577248953916152604-balancer-l7leveler-kubr-yp-sas-206-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769512095797647-11577248953916152604-balancer-l7leveler-kubr-yp-sas-206-BAL&text=videoid:1133987311441323486","teaser":[{"list":{"type":"unordered","items":["Bu video, Ozon platformunda satıcı hesabı açma sürecini adım adım gösteren bir eğitim içeriğidir.","Video, Ozon satıcı hesabı açma sürecini detaylı olarak anlatmaktadır. Önce oturum açma sayfasına giriş yapma, ardından e-posta veya telefon numarası ile kayıt olma, doğrulama kodu alma, ülke seçimi yapma, kayıt numarası, vergi kimlik numarası, şirket yasal adı ve mağaza adı gibi gerekli bilgileri doldurma adımları gösterilmektedir. Video, hesap oluşturma işleminin tamamlanmasıyla sona erer ve satıcı hesabını etkinleştirmek için başka bir videoya yönlendirme yapılır."]},"endTime":177,"title":"Ozon'da Satıcı Hesabı Açma Rehberi","beginTime":0}],"fullResult":[{"index":0,"title":"Ozon Satıcı Hesabı Açma Adımları","list":{"type":"unordered","items":["Ozon'da satıcı hesabı açmak için seller ozon sayfasına gidip \"satışa başla\" butonuna tıklamanız gerekiyor.","Kayıt olmak için oturum açma sayfasına gidip \"kaydol\" butonuna tıklayın.","Ozon ID oluşturun veya varsa telefon numaranızı girin ve oturum aç butonuna tıklayın."]},"beginTime":0,"endTime":39,"href":"/video/preview/1133987311441323486?parent-reqid=1769512095797647-11577248953916152604-balancer-l7leveler-kubr-yp-sas-206-BAL&text=Ozon&t=0&ask_summarization=1"},{"index":1,"title":"E-posta ve Telefon Doğrulama","list":{"type":"unordered","items":["E-posta adresinizi girin ve \"kodu al\" butonuna tıklayın, ilk doğrulama kodu verilen adrese gönderilecektir.","CO veya 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Ürünlerinizi alıcılara nasıl daha doğru anlatabilirsiniz? sayfamız, güncel haberleri ve faydalı bilgileri takip...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/4317792/abc4cc63bad0415c82ed4c96f5532629/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/CEKGQwIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"7","reqid":"1769512095797647-11577248953916152604-balancer-l7leveler-kubr-yp-sas-206-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769512095797647-11577248953916152604-balancer-l7leveler-kubr-yp-sas-206-BAL&text=videoid:11464199026868051067","teaser":[{"list":{"type":"unordered","items":["Bu eğitim videosunda Erva Diri Can Kırcalı, Ozon Global Türkiye ekibinde kategori ve satış müdürü olarak görev yaparak, Ozon platformunda başarılı ürün listeleme sürecini anlatıyor.","Video, Ozon müşterilerinin ürün arama davranışlarını açıklayarak başlıyor ve ardından ürün yükleme seçeneklerini (manuel, Excel şablonları, API) detaylandırıyor. Başarılı bir ürün kartının nasıl hazırlanması gerektiği, anahtar kelimelerin kullanımı, ürün açıklamasının önemi, görsellerin kalitesi, kategori seçimi ve ürün öz niteliklerinin doldurulması gibi konular ele alınıyor. Ayrıca ürün puanlama sistemi ve bu puanın arama sonuçlarındaki konumu üzerindeki etkisi de açıklanıyor."]},"endTime":293,"title":"Ozon Platformunda Başarılı Ürün Listeleme Rehberi","beginTime":0}],"fullResult":[{"index":0,"title":"Ozon Global Türkiye'de Ürün İçeriklerinin Önemi","list":{"type":"unordered","items":["Erva Diri Can Kırcalı, Ozon Global Türkiye ekibinde kategori ve satış müdürü olarak görev yapmaktadır.","Bu videoda ürün içeriklerinin nasıl hazırlanması gerektiği ve bunun öneminden bahsedilecektir.","Ozon müşterileri iyi değerlendirmelere sahip, çabuk ulaşacak ve iyi fiyatlı ürünleri tercih etmektedir."]},"beginTime":0,"endTime":21,"href":"/video/preview/11464199026868051067?parent-reqid=1769512095797647-11577248953916152604-balancer-l7leveler-kubr-yp-sas-206-BAL&text=Ozon&t=0&ask_summarization=1"},{"index":1,"title":"Ürün Arama Süreci","list":{"type":"unordered","items":["Ozon müşterileri ürünleri arama çubuğunda girdikleri anahtar kelimelerle bulmaya çalışırlar.","Bu 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videomuzda Ozon Satıcı panelinde yer alan Finans ve Analitik sekmelerinden bahsedeceğiz. ayrıntılı bilgi bulabilirsiniz; / global.ozon - Instagram sayfamız, güncel haberleri ve faydalı...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/1030650/ac89dadf605d750b454afb39c53a36d7/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/C4jpRwIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"8","reqid":"1769512095797647-11577248953916152604-balancer-l7leveler-kubr-yp-sas-206-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769512095797647-11577248953916152604-balancer-l7leveler-kubr-yp-sas-206-BAL&text=videoid:5374833356185434010","teaser":[{"list":{"type":"unordered","items":["Bu video, Ozon Global Türkiye'de satış ve kategori müdürü olarak çalışan Çağatay Öztürk tarafından sunulan bir eğitim içeriğidir. ","Video, Ozon satıcı panelindeki finans ve analitik sekmelerinin detaylı açıklamasını içermektedir. İlk olarak finans sekmesi ele alınarak, sipariş durumları, ödeme durumları, kapanış bilgileri ve gerekli belgeler (UPD, iade ve komisyonlar, satıcı iş bitirme belgesi, karşılaştırma raporları) anlatılmaktadır. Ardından analitik sekmesi incelenerek satış ünitesi, ciro dinamikleri, grafik kullanımı, metrikler ve çeşitli raporlar (iadeler, tahakkuklar, kalite kontrol iptal yüzdesi, gecikmiş sevkiyat, zamanında tamamlanan siparişlerin yüzdesi, şikayet yüzdesi, aramadaki ürünler, trendler) detaylı olarak açıklanmaktadır."]},"endTime":524,"title":"Ozon Satıcı Paneli Finans ve Analitik Sekmeleri Eğitimi","beginTime":0}],"fullResult":[{"index":0,"title":"Finans Sekmesi","list":{"type":"unordered","items":["Satıcı, ürününü OZON platformuna yerleştirir, satış yapar ve platform komisyonu kesildikten sonra ödeme alır.","Satıcı, kişisel hesabındaki finans tahakkuklar bölümünden sipariş işlemleri görebilir.","Sipariş teslim edildiğinde hesaba ödeme yapılır ve OZON hizmet komisyonu 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Konuşmacı, Ankara'da eğitim görmüş, İtalya'da ikinci bir eğitim almış ve Hepsiburada'da uluslararası operasyonlarda çalışmış bir yönetici.","Video, Ozon Türkiye'nin kuruluş nedenlerini, platformun işleyişini ve sunduğu hizmetleri detaylı şekilde ele almaktadır. İlk bölümde konuşmacının kariyer geçmişi ve Ozon'un Rusya'daki politik olaylar sonucu Türkiye'ye ofis açma kararı anlatılırken, ikinci bölümde platformun lojistik çözümleri, teslimat noktaları ve kategorileri açıklanmaktadır.","Videoda ayrıca Ozon'un Türkiye'de 14 teslimat noktası ve Rusya'da 19 bin'den fazla teslimat noktası sunduğu, elektronik, tekstil, ev tekstili ve gıda gibi ana kategorilerde faaliyet gösterdiği belirtilmektedir. 2022'nin yeni pazarlara açılma yılı olduğu ve 2023'te crossborder operasyonlarının artacağı vurgulanırken, pandemi sonrası e-ticaretin nasıl değiştiği de ele alınmaktadır."]},"endTime":769,"title":"Ozon Türkiye'nin Kuruluş Hikayesi ve Platform Tanıtımı","beginTime":0}],"fullResult":[{"index":0,"title":"Kişisel Geçmiş ve Kariyer","list":{"type":"unordered","items":["Konuşmacı Ankara'da doğup okumuş, yurtdışına giderek mağazacılık yapmış ve operasyon ağırlıklı ekiplerin liderliğini üstlenmiştir.","İtalya'da ikinci bir eğitim almış ve ailesiyle çalışmış, 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