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Ender Bey'in şirketinin Amerika'da prestijli bir ödül aldığını ve Rahmi Koç Müzesi ile de çalışmalar yaptıklarını belirtmesi, röportajın önemli bir parçasını oluşturmaktadır."]},"endTime":1236,"title":"Reklam Dünyasında NFT ve Metaverse Röportajı","beginTime":0}],"fullResult":[{"index":0,"title":"Reklam ve Kültür Haberleri","list":{"type":"unordered","items":["Efe etkinliği bu sene Divan Kuruçeşme'de 22 Haziran'da gerçekleşecek.","Galatasaray ligin bitimine iki hafta kala şampiyonluğunu ilan etti ve pazar günü Fenerbahçe ile son maçına çıkacak.","İstanbul Kültür Sanat Vakfı (İKSV) 51. etkinliği 17 Haziran'a kadar 18 farklı mekanda 25 konserle 60 sanatçıyı ağırlıyor."]},"beginTime":11,"endTime":103,"href":"/video/preview/12056035771387042606?parent-reqid=1765276915679001-12637746653267581016-balancer-l7leveler-kubr-yp-vla-218-BAL&text=Reklamarkas%C4%B1+Program%C4%B1&t=11&ask_summarization=1"},{"index":1,"title":"Yaratıcı Teknoloji Ajansı'nın 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örtüşmüş ve müzedeki eserlere sahip olamayan koleksiyonerlere NFT'ler sayesinde müzedeki eserlere sahip olma fırsatı sunulmuştur.","Proje kapsamında Anadolu ve STC 16, Türkiye'de seri üretim için tasarlanan ilk otomobil ve spor otomobil olarak seçilmiş ve gelecek nesillere bırakılacak bir projeye adım atılmıştır."]},"beginTime":272,"endTime":474,"href":"/video/preview/12056035771387042606?parent-reqid=1765276915679001-12637746653267581016-balancer-l7leveler-kubr-yp-vla-218-BAL&text=Reklamarkas%C4%B1+Program%C4%B1&t=272&ask_summarization=1"},{"index":3,"title":"Sensori Tasarım ve Metaverse","list":{"type":"unordered","items":["Begüm Aydınoglu, mimarlık, sanat, teknoloji, sanal gerçeklik ve mühendislik kesişimlerinde çalışan bir mimar ve sanatçıdır.","Sensori isimli İstanbul ve Dubai merkezli mimarlık stüdyosunu kurmuş ve aynı zamanda Dubai merkezli dünyanın ilk tasarım odaklı metaverse teknoloji şirketi olan Ilizor'un kurucu ortağıdır.","Marka, ajans, tasarımcı-mimar ilişkileri ve 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Kampanya, Türkiye'nin yarım asırdır hafızasına kazınmış \"44\" sloganını ketçapla özdeşleştirerek mayonez ve diğer sosları tanıtmayı amaçlamıştır.","Videoda ayrıca Akbank Caz Festivali, Kristal Elma, Doğrudan Pazarlama Ödülleri ve Altın Pusula gibi yarışmalar hakkında bilgiler verilmekte, pandemi dönemindeki tüketici trendleri, kampanyanın medya planlaması, sosyal medya kullanımı ve pazar performansı hakkında detaylı bilgiler paylaşılmaktadır. Tat Marko'nun sos kategorisindeki inovasyonları ve gelecek projeleri de röportajda ele alınmaktadır."]},"endTime":1341,"title":"Tat Marko Reklam Kampanyası Röportajı","beginTime":0}],"fullResult":[{"index":0,"title":"Müzik ve Yarışma Duyuruları","list":{"type":"unordered","items":["Akbank Caz Festivali 31 Ekim'den 10 Ekim'e kadar 10 farklı mekanda yaklaşık 100 sanatçının performansıyla devam edecek.","Kristal Elma yarışması 33. kez düzenleniyor ve \"Reklam Arkası\" programı yılın en iyi programı olarak seçilmiş.","Doğrudan Pazarlama Ödülleri 13. kez düzenleniyor, konsepti \"Metaformoz\" olacak ve son başvuru tarihi 22 Ekim.","Halkla İlişkiler konusunda Altın Pusula 20. kez gerçekleşiyor ve başvurular 31 Ekim 2021 Pazar gününe kadar yapılabilir."]},"beginTime":18,"endTime":157,"href":"/video/preview/4593569920636917068?parent-reqid=1765276915679001-12637746653267581016-balancer-l7leveler-kubr-yp-vla-218-BAL&text=Reklamarkas%C4%B1+Program%C4%B1&t=18&ask_summarization=1"},{"index":1,"title":"Tat Markası Tanıtımı","list":{"type":"unordered","items":["Tat markası 54 yıldır Türkiye'de faaliyet gösteriyor ve global oyuncu olmak için çalışmakta.","Marka gıda sektörünün ilk domates ürünleri üreticisi olarak başlamış, sonra tüketici ihtiyaçları ve piyasa koşullarını göz önünde bulundurarak pek çok yeni ürün kategorisine girmiştir.","Tat, kaynağını bildiği doğal ve sağlıklı ürünleri üretmek ve tüketicilerin daha iyi yaşamlarına yardımcı olmak hedefiyle 300'ü aşkın ürün gamı sunmaktadır."]},"beginTime":157,"endTime":240,"href":"/video/preview/4593569920636917068?parent-reqid=1765276915679001-12637746653267581016-balancer-l7leveler-kubr-yp-vla-218-BAL&text=Reklamarkas%C4%B1+Program%C4%B1&t=157&ask_summarization=1"},{"index":2,"title":"Sos Kategorisi ve Pandemi Süreci","list":{"type":"unordered","items":["Sos kategorisi çok renkli ve canlı bir dünya olup, Türkiye'ye ketçabı tanıştıran ve sevdiren marka Tat olmuştur.","Pandemi döneminde yemek kategorisi daha da dinamikleşmiş, insanlar farklı tarifleri denemek, paylaşmak ve keşfetmek için çalışmıştır.","Soslar özellikle gençler ve çalışanlar tarafından tercih edilmekte, yemekleri renklendirip heyecanlandırmakta ve sosyalleşme okazyonlarına yardımcı olmaktadır."]},"beginTime":240,"endTime":340,"href":"/video/preview/4593569920636917068?parent-reqid=1765276915679001-12637746653267581016-balancer-l7leveler-kubr-yp-vla-218-BAL&text=Reklamarkas%C4%B1+Program%C4%B1&t=240&ask_summarization=1"},{"index":3,"title":"Tat ve Havas İstanbul'un İşbirliği","list":{"type":"unordered","items":["Tat, pandemi döneminde gençleri dinleyerek ambalajlarını yeniledi ve etiketlerini daha modern, dinamik ve konuşan etiketlere dönüştürdü.","Tat, iletişim stratejisi için bir konkur açtı ve yolları Havas İstanbul ile kesişti.","Havas İstanbul, uzun soluklu ilişkiler yaşayan bir marka olarak Tat ile çalışmayı keyifli buldu ve konkur sürecinde sunulan işlerin çok azının gün yüzü görürken, Tat'ın kampanyası başarılı oldu."]},"beginTime":340,"endTime":611,"href":"/video/preview/4593569920636917068?parent-reqid=1765276915679001-12637746653267581016-balancer-l7leveler-kubr-yp-vla-218-BAL&text=Reklamarkas%C4%B1+Program%C4%B1&t=340&ask_summarization=1"},{"index":4,"title":"Kampanya Tanıtımı","list":{"type":"unordered","items":["Tat'ın yeni kampanyası \"Pilava ketçap konulur mu sen?\" sorusuyla başlıyor.","Kampanya, \"Sen bir tatlı ile karar ver o olmaz deme bence\" ve \"Memleketin dört bir yanı bak full lezzet\" mesajlarıyla devam ediyor.","Kampanya, \"Sokakta ya da evde lezzeti bulduğun her yerde yeni tatları denemekten vazgeçme\" sloganıyla sona eriyor."]},"beginTime":611,"endTime":661,"href":"/video/preview/4593569920636917068?parent-reqid=1765276915679001-12637746653267581016-balancer-l7leveler-kubr-yp-vla-218-BAL&text=Reklamarkas%C4%B1+Program%C4%B1&t=611&ask_summarization=1"},{"index":5,"title":"Reklam Kampanyasının Teması","list":{"type":"unordered","items":["Reklamda yaş farkı temsil eden iki kişi arasında bir diyalog var: yaşlı biri statükodan bahsederken, genç biri \"pilava ketçap konulmaz\" sloganına karşı çıkıyor.","Kampanya, \"pilava ketçap koysak ne olur?\" gibi soruları insanlara denemelerini teşvik etmek için kullanıyor.","\"Hots Sepper\" şarkısı, 90'ların başında dünyayı sallayan ve hala yaşayan bir şarkı olarak kampanyanın temasına uygun bir şekilde seçilmiş."]},"beginTime":669,"endTime":769,"href":"/video/preview/4593569920636917068?parent-reqid=1765276915679001-12637746653267581016-balancer-l7leveler-kubr-yp-vla-218-BAL&text=Reklamarkas%C4%B1+Program%C4%B1&t=669&ask_summarization=1"},{"index":6,"title":"Kampanyanın Başarısı","list":{"type":"unordered","items":["Kampanya, Türkiye'nin farklı illerinden gelen taleplerle devam ediyor.","Türkiye'nin yarım asırdır hafızasına kazınmış \"44\" sloganını ketçapla özdeşleştirmiş ve mayonez, hardal gibi diğer sosları da anlatmaya çalışmış.","Kampanya, sosyal medya ve diğer tüm mecraları kullanarak başarılı olmuş ve tüketicilerden olumlu geri dönüşler almış."]},"beginTime":769,"endTime":876,"href":"/video/preview/4593569920636917068?parent-reqid=1765276915679001-12637746653267581016-balancer-l7leveler-kubr-yp-vla-218-BAL&text=Reklamarkas%C4%B1+Program%C4%B1&t=769&ask_summarization=1"},{"index":7,"title":"Pazar Performansı","list":{"type":"unordered","items":["İlk sekiz ay içinde ketçap pazarı yaklaşık %33, mayonez pazarı ise %44 seviyesinde büyüyüp, pazarda liderlik elde edilmiş.","Ketçapta geçen senenin aynı dönemine göre 3 puan, mayonezde ise 4 puan ilave pazar payı kazanılmış.","En yakın rakiple arasındaki fark artmış ve bu durum ekip tarafından memnuniyetle karşılanmış."]},"beginTime":876,"endTime":910,"href":"/video/preview/4593569920636917068?parent-reqid=1765276915679001-12637746653267581016-balancer-l7leveler-kubr-yp-vla-218-BAL&text=Reklamarkas%C4%B1+Program%C4%B1&t=876&ask_summarization=1"},{"index":8,"title":"Sos Kültürü ve Yenilikler","list":{"type":"unordered","items":["Türkiye'de damak tadında soslar pek yaygın değil, sulu yemekler tercih ediliyor ve pilavın üstüne bile tavuk suyu veya et suyu konuluyor.","Pandemi dönemi, insanların farklı lezzetleri denemek istemesini hızlandırmış.","Şirket, sos uzmanı olmak istiyor ve şu anda 11 farklı sos üretiyor, ayrıca yeni ürünler için AR-GE çalışmalarını 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