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nasıl bağlanacağını, kampanya oluşturma, bütçe ayarlama, hedefleme seçenekleri ve reklamların hangi platformlarda gösterileceği gibi konuları kapsamaktadır. Ayrıca reklam sıklığı, zaman planlaması, hedef kitle, demografi, anahtar kelime, yerleşim ve teklif verme gibi önemli ayarlar detaylı olarak açıklanmaktadır.","Videoda YouTube Studio üzerinden Google Ads hesabı bağlama, Google Ads hesabında faturalandırma ayarlarını yapma, reklamların onaylanması için gerekli adımlar ve kredi kartı bilgilerinin girilmesi gerektiği gibi pratik bilgiler de paylaşılmaktadır."]},"endTime":1029,"title":"YouTube'da Reklam Verme Rehberi","beginTime":0}],"fullResult":[{"index":0,"title":"YouTube'da Reklam Verme İçin Hazırlık","list":{"type":"unordered","items":["YouTube'da kanalınız varsa ve reklam vermek istiyorsanız adım adım anlatılacak.","İlk adım olarak Google Ads hesabınızı YouTube hesabınıza bağlamak gerekiyor.","YouTube Stüdyo panelinde ayarlar, kanal ve gelişmiş ayarlar kısmından Google Ads hesabı bağlama seçeneğine tıklamanız 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dilinize uygun dil seçeneğini işaretlemeniz gerekiyor.","Hariç tutulacak yerler ayarlarında canlı yayın yapan videolarda, katıştırılmış YouTube videolarında ve belirli yaş gruplarında reklamların gösterilmesini engelleyebilirsiniz."]},"beginTime":353,"endTime":464,"href":"/video/preview/12667368845407370182?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=353&ask_summarization=1"},{"index":6,"title":"Ek Ayarlar","list":{"type":"unordered","items":["Cihaz ayarlarında reklamların hangi cihazlarda gösterileceğini belirleyebilirsiniz.","Sıklık sınırı ayarında bir kullanıcıya reklamların ne kadar sık gösterileceğini belirleyebilirsiniz.","Reklam zaman planlaması ayarında reklamların hangi günlerde ve saatlerde yayınlanacağını 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İlk yöntemde TikTok uygulaması üzerinden reklam sorunu gösterilip, reklamın nasıl kaldırılacağı gösterilmektedir. İkinci yöntemde App Watch uygulaması kullanılarak arka planda çalışan reklam yapan uygulamaların nasıl tespit edileceği ve kaldırılacağı anlatılmaktadır. Son yöntemde ise Appo uygulaması kullanılarak benzer sorunun nasıl çözüleceği gösterilmektedir. 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Turka'nın muhteşem reklamlarını inceliyoruz. En saçma reklamlara inat zekice kurgulanmış bu reklamlardaki detaylara birlikte bakalım. kullanım kapsamına uygun olabilecek şe...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/4829076/7ad47637882ad0d6b75cb60449313b8d/564x318_1"},"target":"_self","position":"10","reqid":"1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=videoid:18439093032441248600","teaser":[{"list":{"type":"unordered","items":["Bu video, Türk televizyon tarihinin en çok akılda kalan reklam kampanyalarından biri olan Cola Turka'nın reklamlarını detaylı olarak inceleyen bir analiz içeriğidir. Videoda Chewy Chase, David Brown ve Çevi Çeyiz gibi karakterlerin yer aldığı reklamlar ele alınmaktadır.","Video, Cola Turka reklam kampanyasının ekibini tanıtarak başlıyor ve ardından reklamların görsel detayları, marka tanıtımı ve kültürel referansları üzerinde duruyor. Analizde reklamın teknik hataları (senkronizasyon sorunları) ele alınırken, \"yenge çoluk çocuk\", \"biber dolması\", \"el öpme sahnesi\", \"patates soğan satıcısı\" gibi Türk kültürüne özgü unsurlar vurgulanıyor.","Videoda ayrıca reklamın başarılı olmasının nedeninin doğru noktaları tespit etmek ve bunları anlamlı bir şekilde bir araya getirmek olduğu vurgulanıyor. New York'ta geçen olaylar ve Chewy Chase'in tuhaf durumlarla karşılaşması gibi Amerika'da Cola Turka'nın popülerleşmesi süreci de analiz ediliyor."]},"endTime":1164,"title":"Cola Turka Reklam Kampanyasının Analizi","beginTime":0}],"fullResult":[{"index":0,"title":"Cola Turka Reklam Kampanyasının Önemi","list":{"type":"unordered","items":["Türk televizyon tarihinin en akılda kalan reklam kampanyalarından biri olan Cola Turka, ürün pazara girdiğinde dünya çapındaki rakiplerine karşı kısa sürede pazardan pay kapmayı başarıyor.","Bu kampanya, memlekette herkesin birkaç gün içerisinde konuşmaya başladığı ve etkisi aylarca devam eden bir etki yaratıyor.","Videoda Cola Turka'nın ilk reklamları incelenecek ve bu reklamların ekibindeki önemli isimler (Serdar Erener, Sinan Çetin, Nil Karaibragil ve Kubat) tanıtılacak."]},"beginTime":0,"endTime":105,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=0&ask_summarization=1"},{"index":1,"title":"Reklamın Yapısı ve Detayları","list":{"type":"unordered","items":["Reklam New York'ta bir sabah başlıyor ve içinde sık sık Türkçe ve İngilizce ifadeler bir arada kullanılıyor.","Reklamın ilerleyen kısmında Cola Turka'yı görmeden önce, reklam panolarında, meydanlarda ve çeşitli sahnelerde \"Drink Cola Turka\" ifadesi gizli gizli görülebiliyor.","Reklamda Chevrolet Chase karakteri New York Meydanı'na giriyor ve elinde bir kutu Cola Turka var."]},"beginTime":105,"endTime":196,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=105&ask_summarization=1"},{"index":2,"title":"Reklamın Ana Sahnesi","list":{"type":"unordered","items":["Chevrolet Chase, her sabah gittiği kahve mekanına girdiğinde dışarıda karşılaştığı tuhaf durumlarla karşılaşıyor ve içeride rahatlamak istiyor.","Reklamda Cola Turka ilk defa bu kadar net bir şekilde kadrajda görünüyor ve \"Yenge nasıl?\" ve \"Çoluk çocuk\" gibi ifadeler kullanılıyor.","Reklamda Cola Turka'nın pozisyonu sürekli değiştiriliyor ve izleyicinin tam olarak markayı görmesini amaçlıyorlar."]},"beginTime":196,"endTime":346,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=196&ask_summarization=1"},{"index":3,"title":"Reklamın Detayları ve Mesajları","list":{"type":"unordered","items":["Reklamda \"Cola Turka\" adı net şekilde duyuluyor ve David Brown karakteri \"Sen Cola Turka içmediğin için böylesin\" diyerek tuhaflığın sebebini açıklıyor.","Reklamda kırmızı ve beyaz renkler tercih edilmiş, bu renkler Cola Turka'nın ana renklerinden biri olan kırmızıya ve beyazlığa uygun.","Reklamın en unutulmaz kısmı \"Bendensin\" kısmı, bu ifade Türkiye'deki hesap ödeme davranışını gösteriyor ve izleyicide merak uyandırıyor."]},"beginTime":346,"endTime":559,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=346&ask_summarization=1"},{"index":4,"title":"İkinci Reklam","list":{"type":"unordered","items":["İkinci reklamda Chevrolet Chase yine dışarıda yürümeye devam ediyor ve tuhaflıklar onu karşılıyor.","İçeridekilerin üzerinde Beşiktaş forması ve Sergen Yalçın ilham manasız forması var, ayrıca çocukların elinde de Cola Turka bulunuyor.","Reklamda gökdelen üzerinde sepet sallandırıp yukarı çekme kültürünün bir örneği gösteriliyor ve \"Six Cola Turka Too Ekmek\" siparişi veriliyor."]},"beginTime":559,"endTime":711,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=559&ask_summarization=1"},{"index":5,"title":"Reklamın Son Sahnesi","list":{"type":"unordered","items":["Chevrolet Chase bir noktadan sonra kendini bu akışın içine kaptırıyor gibi görünüyor.","Son reklamda Chevrolet Chase arabasını atlayıp evine geliyor ve normal bir durumun kendisini karşılamasını bekliyor.","İlk reklamdaki gibi burada da Chevrolet Chase'in ismine yer verilmiş, çünkü kendisi komedi filmlerinde bir hayli yer almış bir isim."]},"beginTime":711,"endTime":745,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=711&ask_summarization=1"},{"index":6,"title":"Reklamdaki Teknik Sorunlar","list":{"type":"unordered","items":["Reklamda Çeviçesin'in eşi konuşurken ağız hareketi var ancak ses çıkmıyor, muhtemelen teknik bir hata nedeniyle dublaj yapılmış.","Reklamın ilerleyen kısımlarındaki ses ile bu kısımdaki ses arasında uyumsuzluk var.","Reklamda \"biber dolması\" ifadesi kullanılıyor ancak ses ile ifade arasında alaka yok."]},"beginTime":761,"endTime":808,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=761&ask_summarization=1"},{"index":7,"title":"Reklamın İçeriği ve Türkiye'ye Özgü Unsurlar","list":{"type":"unordered","items":["Reklamda evine gelen bir kadın, daha önce hiç duymadığı biber dolması yemeğini yiyor ve eşi lezzetli olduğunu söylüyor.","Reklamda Türkiye'ye özgü nüanslar ve unsurlar her noktaya yerleştiriliyor.","Reklamda şaşkınlık üst düzey devam ediyor ve yakın planda Coca-Cola'nın pet şişesi gösteriliyor."]},"beginTime":808,"endTime":869,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=808&ask_summarization=1"},{"index":8,"title":"Reklamdaki Renk ve Yemek Vurgusu","list":{"type":"unordered","items":["Reklamda kola doldurulurken, ekranda kola görünmesi için masaya da bir kola yerleştiriliyor.","Çocuğun kırmızı beyaz giyinmesi, kızın kırmızı tonlarda giymesi ve kayınpederin kırmızı askısı, Coca-Cola'nın kırmızısına vurgu yapmak amacıyla yerleştirilmiş.","Masada sarma, baklava ve börek gibi Türkiye'ye özgü yemekler bulunuyor."]},"beginTime":869,"endTime":939,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=869&ask_summarization=1"},{"index":9,"title":"Reklamın Etkisi ve Çeviçesin'in Değişimi","list":{"type":"unordered","items":["Çeviçesin'in şaşkınlığının zirvesinde, kola etkisiyle kayınvalide ve kayınpeder de tuhaf davranmaya başlıyor.","Çeviçesin kola içtikten sonra değişiyor ve bu Coca-Cola'nın etkisi olarak gösteriliyor.","Reklamda el öpme sahnesi ve Çeviçesin'in bıyıklı olduğu gösteriliyor."]},"beginTime":939,"endTime":1042,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=939&ask_summarization=1"},{"index":10,"title":"Reklamdaki Türkiye'ye Özgü Unsurların Özeti","list":{"type":"unordered","items":["Reklamda \"yenge çoluk çocuk\", \"biber dolması\", \"kayınvalide kayınpeder\", \"dağ başını duman almış\" gibi Türkiye'ye özgü ifadeler kullanılıyor.","El öpme sahnesi, su dökme sahnesi, patates soğan satışı, bıyık unsuru, tavla sahnesi ve nohut pilav artı Coca-Cola gibi unsurlar reklamda yer alıyor.","Reklamda \"six cola turka tuğ ekmek\", \"bakkala sepet gönderme\", \"öğren de gel oğlum\" gibi ifadeler de kullanılıyor."]},"beginTime":1042,"endTime":1090,"href":"/video/preview/18439093032441248600?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=1042&ask_summarization=1"},{"index":11,"title":"Reklamın Mesajı","list":{"type":"unordered","items":["Reklamdaki unsurlar, doğru noktaları tespit edip anlamlı bir şekilde bir araya getirmenin önemini gösteriyor.","Bir şarkı, film, video, kitap yazmak veya insanlara sunmak istediğiniz bir anlatınız varsa, en önemli nokta doğru noktaları belirlemek ve nüansları yakalamak.","İlk başta birbirinden ayrık gözüken şeyler de olabilir, ancak doğru bağlantıları kurarsanız muhteşem bir iş ortaya 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Dijital pazarlama dünyasında başarılı olmanın en önemli yollarından biri, doğru reklam stratejilerini...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/3583459/6f3c8852b90598c41f0e8f6a03107841/564x318_1"},"target":"_self","position":"12","reqid":"1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=videoid:2367211756133966709","teaser":[{"list":{"type":"unordered","items":["Bu eğitim videosunda İsmet Eroğlu, Google Ads üzerinden etkili reklam verme sürecini adım adım anlatmaktadır. Video, hem ilk kez reklam verecekler için hem de mevcut reklamlarını optimize etmek isteyenler için faydalı bilgiler içermektedir.","Video, Google Ads hesabının oluşturulması, kampanya oluşturma, reklam grubu oluşturma, anahtar kelime seçimi ve düzenleme tekniklerini kapsamaktadır. İsmet Eroğlu, reklam bütçesi belirleme, hedef kitle seçimi, reklam görüntüleme alanları ve zamanlamaları gibi önemli püf noktalarını açıklamakta ve e-ticaret sitesi örneği üzerinden uygulamalı gösterim yapmaktadır.","Videoda ayrıca \"cep telefonu kılıfları\" örneği üzerinden anahtar kelimelerin nasıl yazılması gerektiği, Chat GPT'nin reklam başlıkları ve açıklamaları üretmek için nasıl kullanılabileceği, reklam kalitesi puanının nasıl artırılacağı ve bütçe ayarlama süreci de detaylı olarak anlatılmaktadır."]},"endTime":186,"title":"Google Ads ile Etkili Reklam Verme Rehberi","beginTime":0}],"fullResult":[{"index":0,"title":"Google Ads Tanıtımı","list":{"type":"unordered","items":["Google Ads, ürün veya hizmetlerinizi daha geniş kitlelere ulaştırmak için harika bir araçtır.","Bu videoda Google Ads'in ne olduğu, nasıl çalıştığı ve başarılı bir reklam oluşturmanın püf noktaları paylaşılacaktır.","Reklamlar oluştururken yapay zeka (Chat GPT) desteği alınacak ve konuyla ilgili yorum yapanlara komut metinleri hediye edilecektir."]},"beginTime":0,"endTime":64,"href":"/video/preview/2367211756133966709?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=0&ask_summarization=1"},{"index":1,"title":"Google Ads Hesabı Oluşturma","list":{"type":"unordered","items":["Google Ads'e giriş yapabilmek için Gmail veya Gmail'e kayıtlı bir mail adresiyle oturum açmak gerekmektedir.","Yeni kullanıcılar için Google genellikle kredi tanımlamaktadır, örneğin 60 gün içerisinde 5.500 TL harcayanlar için 5.500 TL kredi hediye edilmektedir.","Hesap oluşturmak için web site adresi, telefon numarası veya mobil uygulama bilgileri girilerek \"Yalnızca hesap oluşturun\" butonuna tıklanmalıdır."]},"beginTime":64,"endTime":188,"href":"/video/preview/2367211756133966709?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=64&ask_summarization=1"},{"index":2,"title":"Gelişmiş Reklam Verme Arayüzü","list":{"type":"unordered","items":["Google'ın gelişmiş reklam verme arayüzü üzerinden her bir detayı kullanarak mükemmel bir reklam oluşturulabilir.","Reklam oluşturmak için \"Yeni kampanya oluştur\" butonuna tıklanmalı ve işletme veya sitenin adresi yazılmalıdır.","Reklam tıklamalarının nereye yönlendirileceği, sitenin ana sayfa linki veya kategori bazlı alt sayfa linki belirlenmelidir."]},"beginTime":188,"endTime":236,"href":"/video/preview/2367211756133966709?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=188&ask_summarization=1"},{"index":3,"title":"Kampanya Ayarları","list":{"type":"unordered","items":["Reklamın hangi amaç doğrultusunda verileceği seçilmeli ve hedef kılavuz olmadan kampanya oluşturulabilir.","Reklamların nerede görüntülenmesi istendiği seçilmeli, örneğin sadece Google arama sonuçlarında görünmesi isteniyorsa \"Arama\" seçeneği kullanılmalıdır.","Reklamın amacı belirlenmeli, e-ticaret sitesi için satın alma veya farklı bir site için sayfa görüntülenmesi gibi seçeneklerden biri seçilmelidir."]},"beginTime":236,"endTime":293,"href":"/video/preview/2367211756133966709?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=236&ask_summarization=1"},{"index":4,"title":"Teklif ve Hedef Belirleme","list":{"type":"unordered","items":["Kampanyaya isim verilmeli ve gelişmiş dönüşümler açık bırakılmalıdır.","Teklif verme kısmından hangi işlemler için ödeme yapılacağı seçilmeli, başlangıçta tıklama başı ödeme stratejisi mantıklıdır.","Bir kişi reklamlara tıkladığında maksimum kaç TL'lik ödeme yapılacağı belirlenmelidir, makul bir tutar yazmak önemlidir."]},"beginTime":293,"endTime":372,"href":"/video/preview/2367211756133966709?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=293&ask_summarization=1"},{"index":5,"title":"Reklam Görünürlük Ayarları","list":{"type":"unordered","items":["Reklamların sadece Google arama sonuçlarında mı yoksa Google'ın işbirliği yaptığı diğer ortak sitelerde de görüneceği seçilmelidir.","Reklamların hangi bölgelerde görünmesini istendiği belirlenmelidir, yer seçenekleri kısmını açarak sadece seçilen bölgede yaşayanlara reklam vermek daha mantıklıdır.","Diller kısmından sitenizi ziyaret etmesini istediğiniz kişilerin kullandığı dili seçebilir, kitle kısmından belirli konulara ilgi duyan kişileri filtreleyebilirsiniz."]},"beginTime":372,"endTime":474,"href":"/video/preview/2367211756133966709?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=372&ask_summarization=1"},{"index":6,"title":"Google Reklam Grubu Oluşturma","list":{"type":"unordered","items":["Reklam grubu oluştururken Google'un sunduğu kelime gruplarını silmek ve detaylandırmak önemlidir.","Reklam vereceğiniz sayfa ile ilgili kelime gruplarını kapalı parantez veya tırnak işareti içinde yazarak sadece belirli aramalarda reklamınızın görünmesini sağlayabilirsiniz.","Google, seçtiğiniz anahtar kelimeler için tahmini tıklama sayısı, tıklama başı maliyet ve bütçe harcamalarını gösterir."]},"beginTime":476,"endTime":583,"href":"/video/preview/2367211756133966709?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=476&ask_summarization=1"},{"index":7,"title":"Yapay Zeka ile Reklam Stratejisi","list":{"type":"unordered","items":["Tek bir anahtar kelime grubu için reklam vermek mantıklı değil, daha fazla müşteriye ulaşmak için yapay zekayı kullanmanız tavsiye edilir.","Chat GPT kullanarak hizmet ve ürünlerinizle ilgili Google'da en çok aranan kelime gruplarını ve ortalama aylık arama hacimlerini tablo haline getirebilirsiniz.","Birden fazla anahtar kelime grubunu kapalı parantez ve tırnak işareti arasına alarak reklamınızı 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gerekir."]},"beginTime":655,"endTime":741,"href":"/video/preview/2367211756133966709?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=655&ask_summarization=1"},{"index":9,"title":"Reklam Görünümü ve Kalite Puanı","list":{"type":"unordered","items":["Tüm değerlendirmeleri doğru yaptığınızda kalite puanınız yükselir ve reklamlarınız potansiyel müşterilerinize daha etkili bir şekilde görünür.","Reklamlarınızın daha büyük bir alan kaplaması için görsel veya site bağlantıları ekleyebilirsiniz.","İşletme adı ve logoları kısmından logonuzu, site bağlantıları kısmından ise ilgili sayfalarınızı ekleyebilirsiniz."]},"beginTime":741,"endTime":856,"href":"/video/preview/2367211756133966709?parent-reqid=1765328982249557-7209527798828704411-balancer-l7leveler-kubr-yp-vla-49-BAL&text=Video+Reklam&t=741&ask_summarization=1"},{"index":10,"title":"Bütçe Ayarları ve Kampanya Yayınlama","list":{"type":"unordered","items":["Günlük harcama miktarını 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