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Yerel işletmeler için arama ağı reklamlarının önemi ve dönüşüm optimizasyonu olmadan max performans kampanyalarının başarısız olabileceği vurgulanmaktadır."]},"endTime":1384,"title":"Küçük İşletmeler İçin Google Ads Reklam Stratejileri Eğitimi","beginTime":0}],"fullResult":[{"index":0,"title":"Google Ads Reklamları İçin Küçük İşletmeler İçin Stratejiler","list":{"type":"unordered","items":["Video, küçük işletmelerin en etkili ve optimum bütçelerle Google Ads reklamları verme stratejilerini anlatıyor.","Konuşmacı, Google Ads ve dijital reklamcılık eğitmeni olarak Survivor Dijital Akademi üzerinden eğitimler verdiğini belirtiyor.","Örnek olarak İstanbul Maltepe'de hizmet veren bir su tesisatçısı olarak Google Ads kampanyası oluşturulacak."]},"beginTime":0,"endTime":65,"href":"/video/preview/16012257539798505462?parent-reqid=1773571083218917-2856073052859533504-balancer-l7leveler-kubr-yp-klg-242-BAL&text=ads+CNET&t=0&ask_summarization=1"},{"index":1,"title":"Kampanya Hedeflerinin Önemi","list":{"type":"unordered","items":["Kampanya hedeflerini başlangıçta seçmek, Google Ads'ın yapay zekasının önerileri ve iyileştirmelerini etkiler.","Seçilen kampanya hedefine göre reklam türleri de değişir.","Hedef kılavuzu olmadan kampanya oluşturmak daha mantıklıdır, çünkü Google Ads'ın akıllı kampanya stratejileri (max performans, ROAS, hedef edinme başı maliyet) dönüşüm optimizasyonu olmadan çalışmaz."]},"beginTime":65,"endTime":215,"href":"/video/preview/16012257539798505462?parent-reqid=1773571083218917-2856073052859533504-balancer-l7leveler-kubr-yp-klg-242-BAL&text=ads+CNET&t=65&ask_summarization=1"},{"index":2,"title":"Kampanya Oluşturma Adımları","list":{"type":"unordered","items":["Hedef kılavuzu olmadan kampanya oluşturulduğunda tüm kampanya türleri gösterilir.","Yerel bir işletme için arama ağı reklamları tercih edilmelidir.","Kampanya optimizasyonu için web sitesi ziyaretleri ve telefon aramaları hedeflenebilir."]},"beginTime":215,"endTime":354,"href":"/video/preview/16012257539798505462?parent-reqid=1773571083218917-2856073052859533504-balancer-l7leveler-kubr-yp-klg-242-BAL&text=ads+CNET&t=215&ask_summarization=1"},{"index":3,"title":"Teklif Verme Stratejileri","list":{"type":"unordered","items":["İlk kampanyada tıklamalara veya gösterim payına odaklanılabilir.","Bütçesi kısıtlı ve rekabeti yüksek yerel işletmeler tıklamalara odaklanmalıdır.","Bütçesi yeterli ve reklamın arama sonuçlarının üzerinde gösterilmesini hedefleyen işletmeler gösterim payını hedefleyebilir."]},"beginTime":354,"endTime":455,"href":"/video/preview/16012257539798505462?parent-reqid=1773571083218917-2856073052859533504-balancer-l7leveler-kubr-yp-klg-242-BAL&text=ads+CNET&t=354&ask_summarization=1"},{"index":4,"title":"Tıklama Başına Maliyet Belirleme","list":{"type":"unordered","items":["Tıklama başına maliyet belirlerken, günlük bütçe ve anahtar kelime sayısı dikkate alınmalıdır.","Anahtar kelime planlayıcı üzerinden rekabet seviyesi ve tıklama başına maliyet tahminleri yapılabilir.","Arama sonuçları ortaklarından ve görüntülü reklam ağından gelen trafik için EBM (Eşdeğer Satın Alma Değeri) stratejisi uygulanabilir."]},"beginTime":455,"endTime":645,"href":"/video/preview/16012257539798505462?parent-reqid=1773571083218917-2856073052859533504-balancer-l7leveler-kubr-yp-klg-242-BAL&text=ads+CNET&t=455&ask_summarization=1"},{"index":5,"title":"Google Reklam Hedefleme Stratejileri","list":{"type":"unordered","items":["Hedeflediğiniz yerde düzenli olarak bulunan ve ilgi gösteren kullanıcıları hedeflemek, sadece ilgi gösterenlere göre daha etkili olabilir.","Gelişmiş arama özelliği ile işletmenin etrafındaki bölgeleri (örneğin 20 km çevresi) hedefleyebilirsiniz.","Konumu daha spesifik hale getirmek için harç bırakarak veya dahil ederek konum ayarlayabilirsiniz."]},"beginTime":647,"endTime":767,"href":"/video/preview/16012257539798505462?parent-reqid=1773571083218917-2856073052859533504-balancer-l7leveler-kubr-yp-klg-242-BAL&text=ads+CNET&t=647&ask_summarization=1"},{"index":6,"title":"Kitle Segmentleri ve Hedefleme","list":{"type":"unordered","items":["Müşterilerin konuştuğu diller ve belirli ilgi alanlarına sahip olan insanlar hedeflenebilir.","Su kaçağı tespiti gibi genel bir reklam için \"yeni evliler\", \"insaat işleri ile ilgili araştırma yapanlar\" gibi kitle segmentleri kullanılabilir.","Kitle segmentlerini gözlem olarak seçmek, ani ihtiyaçlar için daha mantıklıdır."]},"beginTime":767,"endTime":874,"href":"/video/preview/16012257539798505462?parent-reqid=1773571083218917-2856073052859533504-balancer-l7leveler-kubr-yp-klg-242-BAL&text=ads+CNET&t=767&ask_summarization=1"},{"index":7,"title":"Anahtar Kelime Seçimi","list":{"type":"unordered","items":["Geniş eşleme anahtar kelimeleri, ilgili olmayan aramalarda da reklam gösterilmesine neden olabilir.","Bütçeli kampanyalar için sıralı eşleme anahtar kelimeleri kullanmak daha etkilidir.","Sıralı eşleme anahtar kelimeleri tırnak işareti içinde yazılabilir ve tam eşleme için kare parantez kullanılabilir."]},"beginTime":874,"endTime":1020,"href":"/video/preview/16012257539798505462?parent-reqid=1773571083218917-2856073052859533504-balancer-l7leveler-kubr-yp-klg-242-BAL&text=ads+CNET&t=874&ask_summarization=1"},{"index":8,"title":"Akıllı Kampanya","list":{"type":"unordered","items":["Web sitesi olmayan veya kötü durumda olan işletmeler için Google My Business hesabı üzerinden akıllı kampanya oluşturulabilir.","Akıllı kampanyalarda alakasız aramalarda gösterim alınabilir ancak bin gösterim başı maliyette ücretlendirilmez, sadece tıklama üzerinden ücretlendirilir.","Akıllı kampanyalarda işletme profilindeki bilgiler kullanılarak yönlendirme yapılabilir."]},"beginTime":1020,"endTime":1130,"href":"/video/preview/16012257539798505462?parent-reqid=1773571083218917-2856073052859533504-balancer-l7leveler-kubr-yp-klg-242-BAL&text=ads+CNET&t=1020&ask_summarization=1"},{"index":9,"title":"Google Akıllı Kampanyaları","list":{"type":"unordered","items":["Akıllı kampanyalar, reklamları Google My Business hesabına veya işletme profiline yönlendirerek tıklama elde etmeyi sağlar.","Akıllı kampanyaların dezavantajı çok fazla optimizasyon yapamama, negatif anahtar kelimeler ekleyememe ve eksekte doğru çalışmamasıdır.","Web sitesi olmayan ve sadece Google Earth'te kayıtlı işletmeler için, sektörden gelen taleplerin yoğunluğuna göre daha doğru gösterme ihtimali daha fazladır."]},"beginTime":1138,"endTime":1204,"href":"/video/preview/16012257539798505462?parent-reqid=1773571083218917-2856073052859533504-balancer-l7leveler-kubr-yp-klg-242-BAL&text=ads+CNET&t=1138&ask_summarization=1"},{"index":10,"title":"Akıllı Kampanyaların Bütçesi ve 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