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Söylemek zorunda olduğunuz şeyle ilgileniyorlar mı? Bunun cevabı aslında...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/3115359/f45f56dc3fe71afa87552362494870dc/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/sqGcYQEAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"1","reqid":"1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Df6-MLxsv1Wk","linkTemplate":"/video/preview/749206080113591213?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Algı nedir ve nasıl yönetilir? | Kolay Yoldan #4","related_orig_text":"Algi","related_porno":false,"related_less_3m_off":true,"client":"d2d","no_cnt":1,"related_src":"serp","related":"{\"porno\":false,\"vfp\":1,\"orig_text\":\"Algi\",\"url\":\"http:\\/\\/www.youtube.com\\/watch?v=f6-MLxsv1Wk\",\"src\":\"serp\",\"rvb\":\"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-f_2-gYDAAEU9gH39gEAAOUEDAkH_QEA-_8IAwEAAAD3_wEO_QAAAAD78Q34_QAACPz1_fcAAAAP8_gEAwAAAPIC8AQAAQAACQ8I8wIAAAATCAPz_wAAAAcQAA7-AAAAEwD--wEAAAAE4wH_AQAAACAALe8yzjs4E0AJSE5QAipzEAAaYCHsAHQzBfu75hL7IioX_9PYuRwI0jj__fX_qETDARc1vdXMFwAgGPstlQAAADMBuAIpAAp_vAcICtX2Hpkb9_QUOhcMEs0cJBb8r0QY-q3yAxVZPQCs8NbrOAatLxAQ2iAALaqTEjs4E0AJSG9QAiqvBhAMGqAGAAAwQQAAiMEAABDBAADAQAAAiMEAAGDBAABoQgAAmsIAAPDBAADIwQAANEIAAPjBAACYwQAA2EEAAIBCAACywgAAmMEAAFTCAADQQQAAUMIAAKBAAAAcQgAA6MEAAPBBAAAkQgAA4EAAABDCAABQwQAAAEEAAABAAACYQQAAkMEAAFDCAACKQgAAwMEAAADAAAAgQgAAlkIAAIjBAACoQQAACEIAAIJCAADQQQAAHEIAADBCAAAAAAAA-EEAAIjCAAAQQQAAkMIAAHBBAADoQQAAAMEAAIDBAADAQAAAsEEAAEDCAAAQQQAAMEIAAFRCAABQwQAAEMEAAMhBAAAwwgAAqMEAAAxCAABowgAAbMIAAIDBAAB4QgAAiMEAAKBAAAAYwgAAuEEAADBCAABAwgAAmMEAADDBAABQwgAAYMEAAL7CAADQwQAAVEIAACxCAACIwQAAGMIAAKBAAAC2QgAAJEIAAGjCAADgQQAAiEEAAGBBAACAwQAA-EEAAODAAAAQwQAAikIAAAjCAACAPwAAWMIAAAhCAAA4QgAAoMEAADDCAAAkwgAAEMIAAKBAAADIQQAASMIAAChCAABUwgAAqMEAAGjCAACUQgAAmEIAAKDBAAC-wgAAuMEAAODBAADoQQAAkMEAAFDBAABYwgAAfEIAAODAAADIwQAAoMAAAGjCAABwwQAA-EEAAIBCAABgwgAAgMAAAOBAAADgQQAAjkIAABhCAADgwAAAJMIAALDBAACAwAAAcEIAABzCAABQwgAAFEIAANhCAAAowgAAQEIAAGBBAAAgwgAAmMEAACzCAAAwwQAAUEEAAGBBAACAwQAAosIAAFjCAACeQgAAIEEAAFBBAAAwwQAAmEEAAIC_AABgwQAAukIAACxCAABgQgAAUEEAAIjBAAA8QgAAgD8AAHDCAABAQAAACMIAABTCAACCwgAAEMEAADhCAAAIwgAAMMEAADDCAAAAQgAA4EEAANhBAABwwQAApEIAACDBAADgQQAAmEEAAEjCAAAcQgAA8MEAAEBCAABMQgAAyEEAAEjCAADQwQAAyMEgADgTQAlIdVABKo8CEAAagAIAALK-AACAOwAAVD4AAAy-AABcPgAA1j4AABA9AAB8vgAAQDwAAJg9AABUvgAApj4AAGQ-AAAkvgAAMD0AADA9AAAMPgAAVL4AAKI-AAAjPwAAfz8AAIC7AADYPQAAND4AAJo-AAA0vgAAdL4AAHQ-AABkvgAABT8AAKg9AABEvgAA2j4AACw-AADoPQAABD4AAMg9AAC2vgAAC78AAIi9AAA8PgAARD4AANo-AACGvgAAuj4AAOa-AACGvgAAPL4AADC9AADevgAAhr4AAKa-AACiPgAAdL4AAEw-AAD4PQAA_j4AAOC8AACoPQAAyj4AANq-AADIPQAA6L0AAF8_IAA4E0AJSHxQASqPAhABGoACAACqvgAAQLwAAIa-AABdvwAAUD0AAKo-AADaPgAAoLwAABA9AAAQPQAAUD0AAJg9AACqvgAAwr4AAIg9AAAMPgAAiD0AAAs_AACivgAAfD4AAFy-AABQPQAA4DwAAIC7AABUvgAA5j4AAFy-AADYPQAAfL4AAJK-AAAUPgAAUD0AAOC8AABcvgAADD4AAAw-AAB0PgAATD4AAJ6-AAAsvgAAhj4AAPi9AABQPQAAiD0AABC9AABQvQAAf78AABy-AADgvAAAbD4AAGw-AACgvAAAjj4AAIC7AAA8PgAAgLsAAOC8AACovQAAcD0AAFy-AADYPQAAFD4AAIA7AACqPiAAOBNACUh8UAEwCTgBSgBgAGgA\"}","related_url":"http://www.youtube.com/watch?v=f6-MLxsv1Wk","parent-reqid":"1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL","related_vfp":1,"relatedVideo":"yes"},"cwidth":1920,"cheight":1080,"cratio":1.77777,"dups":["749206080113591213"],"episode":0,"season":0,"isEmbedOnly":false,"greenHost":"YouTube","hasTranslation":true,"contentTypeId":null,"censored":false,"videoContentId":"2090562604"},"7550062798773436474":{"videoId":"7550062798773436474","docid":"12-7-4-Z45CFE8BEF948787B","description":"Bu videoda bulabilecekleriniz: Algı Yönetimi ne demek? 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daha kolay yönetmek için yapılmış 12 sosyal deney ve etkilerini öğrenmek ister misiniz? Günümüzde halen kullanılıyorlar. Kişisel gelişim ve Tavsiye Videolar ALGI Yönetimi • ALGI...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/1023836/b04f614eaf4423d4628f62754d62a60a/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/HwHgpQAAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"5","reqid":"1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=videoid:11830980876704212786","teaser":[{"list":{"type":"unordered","items":["Bu video, Haluk Tatar tarafından sunulan toplum yönetimi ve algı yönetimi konularında 13 farklı sosyal deneyi inceleyen bir eğitim içeriğidir.","Videoda, son yüz yılda yapılmış ve sonuçları kanıtlanmış olan sosyal deneyler birer birer ele alınmaktadır. İçerikte \"seçimlerin azaltılması\" deneyi, \"bystander etkisi\", \"spotlight etkisi\", \"Stanford hapishanesi deneyi\", Jane Elliot'in ayrımcılık deneyi, Solomon Ash'in eşleşme deneyi, Milgram'ın elektrik verme deneyi ve Harry Harlow'un sahte anne deneyi gibi önemli sosyal psikoloji deneyleri detaylı olarak açıklanmaktadır.","Her deney, insanların psikolojik tepkilerini, toplumsal davranışlarını ve algılarını nasıl etkilediğini göstermekte ve bunların toplum yönetimi ve algı yönetimi için nasıl kullanılabileceğini açıklamaktadır. Video, toplum ve algı yönetimi konusunda bilgi edinmek isteyenler için kapsamlı bir kaynak niteliğindedir."]},"endTime":1191,"title":"13 Sosyal Deney Analizi","beginTime":0}],"fullResult":[{"index":0,"title":"Giriş ve Seçimlerin Azaltılması Deneyi","list":{"type":"unordered","items":["Bu video, toplum yönetimi ve algı yönetimi için on iki sosyal deneyi inceleyecek.","Sosyal deneyler, son yüz yılda uygulanmış ve sonuçları kanıtlanmış gerçek hayattaki deneylerdir.","İlk sosyal deneyde, Mark Leeper ve Sheena'nın altı çeşit reçeli sunup yüzde otuz satın alma oranını, yirmidört çeşit sunarak yüzde iki-üçe düşürdüğü gözlemlenmiştir.","Az seçenek sunulduğunda insanlar daha kolay karar verirken, çok seçenek sunulduğunda kararsızlık tetiklenir.","Toplumlarda da bu prensip uygulanır; seçenekler daraltıldığında karar verme süreci daha hızlı olur."]},"beginTime":0,"endTime":176,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=0&ask_summarization=1"},{"index":1,"title":"Bystander Deneyi","list":{"type":"unordered","items":["Bystander deneyinde, bir olayı ne kadar az kişi görürse katılma ve yardım etme oranları o kadar yüksektir.","Biblaten ve John Darley tarafından yapılan deneyde, havuzda boğulma olayında tek kişi varsa yüzde seksenbeş yardım ederken, iki kişi varsa yüzde altmışbeş, iki'den fazlaysa yüzde otuzbir'e düşer.","Toplumlarda da, sorumluluk almak isteyen insan sayısı azalır; \"diğerini de enayi yerine koyar\" prensibi uygulanır."]},"beginTime":176,"endTime":268,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=176&ask_summarization=1"},{"index":2,"title":"Spotlight Etkisi","list":{"type":"unordered","items":["Spotlight etkisi, insanların kendilerini önemli ve değerli sanmalarıdır.","Sosyal medyada, insanlar paylaştıkları içeriğin daha fazla beğenilip dikkat çekileceğini düşünürken, gerçekte bu oran daha düşüktür.","Corne Üniversitesi'ndeki deneyde, utandırıcı tişört giyenlerin yüzde kırkbeş-elli oranında alay edileceğini düşünürken, gerçekte sadece yüzde yirmiiki'de fark edilirler.","İyi algı yönetimi için, gerçekte olan tepkiyi iki-üç ile çarpıp \"herkes seni önemli buluyor\" gibi bir algı yaratmak gerekir."]},"beginTime":268,"endTime":369,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=268&ask_summarization=1"},{"index":3,"title":"Stanford Hapishanesi Deneyi","list":{"type":"unordered","items":["Stanford Hapishanesi deneyinde, deneye katılanlar rastgele gardiyan veya mahkum olarak ayrılır.","Deneyin ikinci gününde gardiyanlar şiddete başvurur, üçüncü günde mahkumlar isyan çıkarır ve altıncı günde deney iptal olur.","Sıradan insanlar \"yeşil\" ve \"kırmızı\" gibi basit etiketlerle ayrılıp kavga edebilirler."]},"beginTime":369,"endTime":451,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=369&ask_summarization=1"},{"index":4,"title":"Astroten Deneyi","list":{"type":"unordered","items":["Astroten deneyi, insanların baskı altında, bilinmedik bir güç veya diktatörün yönetimi altında nasıl itaat ettiğini ölçer.","Charles Hofling'in 1966 yılında yaptığı deneyde, hemşirelere \"Astroten\" adlı bir ilaçtan on miligramdan fazla verilmemesi söylenir.","Bir hafta sonra, rütbesi yüksek ancak ismi hiç geçmemiş birinden gelen emirle, yirmi gr Astroten (öldürücü dozun iki katı) verilmesi istendiğinde, yirmiiki hemşireden yirmibir'i emre itaat eder."]},"beginTime":451,"endTime":532,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=451&ask_summarization=1"},{"index":5,"title":"Jane Elliot'in Mavi Gözlü Deneyi","list":{"type":"unordered","items":["Jane Elliot isimli bir öğretmen, Martin Luther King'in öldüğünü duyurmak için öğrencilerine mavi gözlü insanların daha zeki ve üstün olduğunu söylemiştir.","Mavi gözlü öğrenciler bir hafta boyunca kendilerini daha önemli sanarak başarısını artırmış ve diğer öğrencilere karşı şiddet uygulamaya başlamışlardır.","Bir hafta sonra öğretmen, mavi gözlü insanların aslında daha alt olduğunu söylemiş ve bu durumda mavi gözlü olmayan öğrenciler onlara kötü davranmamıştır."]},"beginTime":545,"endTime":629,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=545&ask_summarization=1"},{"index":6,"title":"Fobi Geliştirme Deneyi","list":{"type":"unordered","items":["Bir bebeğin önüne beyaz fare konulduğunda başlangıçta korkmuyor, ancak fareye vurulurken korkunç sesler çıkarıldığında korkmaya başlıyor.","Bir haftalık eğitimin sonunda çocuk beyaz fareye benzeyen her şeye karşı fobi geliştirmiş oluyor."]},"beginTime":629,"endTime":665,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=629&ask_summarization=1"},{"index":7,"title":"Asch Deneyi","list":{"type":"unordered","items":["1956 yılında Asch, eşleşmelerle ilgili bir deney yapmıştır.","Toplam 60 kişilik grubun 40'ı ekipten asistan olup, gerçekte deneye katılan sadece 20 kişi vardır.","Katılımcılar, diğerlerinin yalan cevap vermesine rağmen %32 oranında yanlış cevap vermiştir."]},"beginTime":665,"endTime":716,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=665&ask_summarization=1"},{"index":8,"title":"Sherif'in Kampa Giden Çocuklar Deneyi","list":{"type":"unordered","items":["1954'te Sherif, 22 çocuğu kampa götürmüş ve onları 11-11 olarak iki ayrı otobüsle getirmiştir.","Bir hafta sonra çocuklar tanıştırılmış, ancak bir hafta sonra birbirlerinden hoşlanmamışlardır.","Yeni bir kabile çıkarıldığında, çocuklar kendi grubuna bağlılık göstermeye başlamıştır."]},"beginTime":716,"endTime":751,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=716&ask_summarization=1"},{"index":9,"title":"Milgram Deneyi","list":{"type":"unordered","items":["Milgram, katılımcılara bir kişinin hafıza testinde yanlış cevap verdiğinde ona elektrik vermelerini istemiştir.","Katılımcılara \"deney devam etmeli\" denilerek baskı yapılmıştır.","%62 oranında katılımcılar, ısrar edildiğinde ölümcül elektriğe kadar yükselebilmiştir."]},"beginTime":751,"endTime":807,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=751&ask_summarization=1"},{"index":10,"title":"Harry Harlow'un Sahte Anne Deneyi","list":{"type":"unordered","items":["Doğduktan hemen sonra annelerinden ayrılan bebekler, demirden yapılmış ve yumuşak havlulardan yapılmış iki farklı anne maketine tanıtılmıştır.","Bebekler yumuşak olan anne maketini tercih etmiştir.","Demir anne ılık ve sıcak hale getirildiğinde, bebeklerin tercihleri değişmiştir."]},"beginTime":807,"endTime":842,"href":"/video/preview/11830980876704212786?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=807&ask_summarization=1"},{"index":11,"title":"Mağduriyet 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Gruplama, benzerlik, zıtlık ve yakınlık ilkeleri örneklerle açıklanıyor ve şemalarla destekleniyor."]},"endTime":452,"title":"Algı ve Algı İlkeleri Eğitim Videosu","beginTime":0}],"fullResult":[{"index":0,"title":"Algı Nedir ve Özellikleri","list":{"type":"unordered","items":["Algı, duyumların yorumlanması ve anlamlı hale getirilmesidir.","Algı sürecinde organizmanın zihinsel yetileri, fizyolojik bir olay olan duyumun verilerini kavramlaştırır ve duyuma bilişsel bir boyut kazandırır.","Duyu uyarıcıları duyu organları tarafından alınıp nörofizyolojik süreçlerden geçerek beyine ulaşır, ancak algı süreci ile bu uyarıcılar anlam kazanmaya başlar."]},"beginTime":14,"endTime":103,"href":"/video/preview/12258753225387681748?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=14&ask_summarization=1"},{"index":1,"title":"Duyum ve Algı Arasındaki Fark","list":{"type":"unordered","items":["Bir ses dalgasının kulağa ulaşması bir durumdur, ancak o ses 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Sigara markaları bizleri nasıl yönlendirdi? Almanya ve Amerika'nın algı...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/4462699/7ba150a3c347e5bd4d0ba186f7714b5f/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/eoCfKQAAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"19","reqid":"1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=videoid:7340860386893461952","teaser":[{"list":{"type":"unordered","items":["Bu video, Haluk Tatar tarafından sunulan, üniversitede iki yıl anlatılan algı yönetimi konusunu ele alan bir eğitim içeriğidir. Konuşmacı, İtalya'da eğitim alırken öğrendiği ikna teknikleri hakkında da bilgi vermektedir.","Video, algının ne olduğunu açıklayarak başlayıp, algı yönetiminin kullanım alanlarını (satış, pazarlama, reklamcılık, halkla ilişkiler, siyaset, spor) anlatmaktadır. Ardından algı yönetimi için kullanılan yedi araç (beden dili, etkili iletişim, reklamlar, ikna teknikleri, algı mühendisliği, hitabet ve sunum, rakamlar) açıklanmakta ve tarihsel gelişimi ele alınmaktadır. Son bölümde ise günlük hayatta algı yönetiminin nasıl uygulandığı, plasebo butonları, logo tasarımı, sorunsuzluk gizleme teknikleri gibi çeşitli örnekler ve algı yönetiminin nasıl engellenebileceği konusunda pratik tavsiyeler sunulmaktadır.","Videoda ayrıca Edward Bernays'in Lucky Strike sigarasını kadınlar arasında popüler hale getirme stratejileri, Hollywood'un sigara reklamlarındaki rolü, sigara ve şeker sektörünün zararlı olmadığı iddialarının nasıl yaratıldığı, Amerika'nın tarihsel düşmanlarını nasıl düşman gösterdiği ve uzay programı için uzaylılar düşmanının nasıl oluşturulduğu gibi tarihsel örnekler de paylaşılmaktadır."]},"endTime":1341,"title":"Algı Yönetimi Eğitim Videosu","beginTime":0}],"fullResult":[{"index":0,"title":"Algı Nedir ve Nasıl Yönetilir","list":{"type":"unordered","items":["Algı, beş duyunuzun hissettikleri toplamıdır ve bu algıyı kandırma ve yönetme mümkün olabilir.","Algı yönetimi, ticari amaçlarla 1920'lerden beri kullanılmaktadır ve satış, pazarlama, reklamcılık, halkla ilişkiler, siyaset ve spor alanlarında uygulanmaktadır.","İnsanları bir şeyi yaptırmak için üç yöntem vardır: bedel ödemek, zorlamak veya ikna etmek; ikna etmek en etkili yöntemdir çünkü kişinin algısını yönlendirerek gönüllü olarak istenen şeyi yapmasını sağlar."]},"beginTime":29,"endTime":178,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=29&ask_summarization=1"},{"index":1,"title":"Algı Yönetimi İçin Kullanılan Araçlar","list":{"type":"unordered","items":["Algı yönetimi için yedi tane araç kullanılır: beden dili, etkili iletişim, reklamlar, ikna teknikleri, algı mühendisliği ve hitabet.","Rakamlar algı yönetiminin en güçlü araçlarından biridir; örneğin \"iki al bir bedava\" ve \"ikincisi yarı fiyatına\" teklifleri matematiksel olarak aynıdır ancak farklı algılar yaratır."]},"beginTime":178,"endTime":251,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=178&ask_summarization=1"},{"index":2,"title":"Algı Yönetiminin Tarihi","list":{"type":"unordered","items":["İlk algıyı yöneten kişi Hasan Sabbah'dır; Alamut kalesinde suyu arşimet burgusu ile tepelere çıkararak sahte cennet oluşturmuş ve uyuşturucu kullanarak insanları cennete götürdüğünü inandırarak kendisi için ölmeye razı etmiştir.","1920'ler, 1930'lar ve 1940'lar, I. Dünya Savaşı ve II. Dünya Savaşı dönemlerinde Amerika ve Hitler'in Almanyası algı yönetimi konusunda öne çıkmıştır.","Hitler, radyo propaganda aracı olarak halka ucuza radyo satmış, Titanic filmi çekerek halkı yönetmeye çalışmış ve Coca-Cola'nın yerine Fanta markasını icat etmiştir."]},"beginTime":251,"endTime":456,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=251&ask_summarization=1"},{"index":3,"title":"Hitler'in Algı Yönetimi Teknikleri","list":{"type":"unordered","items":["Hitler, 1936'da 3D sinemayı algı yönetimi için icat etmiş ve bu teknolojiyi Amerika'nın 16 yıl sonra benimseyeceği bir başarıyla kullanmıştır.","Hitler, metadonu icat etmiş ve bu uyuşturucu sayesinde \"yürüyen zombiler\" denilen, vurulsa da ölmeyecek insanlar oluşturulmuştur.","II. Dünya Savaşı'nda Hitler, V2 roketlerini kullanarak Normandiya çıkışı sırasında Avrupa'yı yerle bir etmiş ve şişme botlar, uçaklar ve tanklar kullanarak İngiliz kuvvetlerini yanıltmıştır."]},"beginTime":456,"endTime":579,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=456&ask_summarization=1"},{"index":4,"title":"Amerika'nın Algı Yönetimi","list":{"type":"unordered","items":["Amerika, 1920'lerde güçlenmesi gereken bir dönemde algı yönetimi olayını sinema sayesinde kullanmıştır.","Sigmund Freud'un yeğeni Edward Bernays, 1928'de \"Propaganda\" kitabını çıkarmış ve Freud'un çalışmalarını ticari anlamda başarılı bir şekilde sunmuştur.","Edward Bernays, ziraat mühendisi olmasına rağmen dahi bir insan olarak tanınmıştır."]},"beginTime":580,"endTime":620,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=580&ask_summarization=1"},{"index":5,"title":"Lucky Strike Sigara Kampanyası","list":{"type":"unordered","items":["Lucky Strike sigara şirketi, yeşil paketli bir marka olup o dönemde Amerika'da kadınların sadece %3-4'ü sigara içiyordu.","Edward Bernays, Şükran Günü yürüyüşünde New York'ta on-on iki kaliteli ailenin genç kızına sigara tutuşturarak \"kadınlar erkeklerle eşittir\" sloganıyla kampanya başlattı.","Kadınların sigara içmesiyle erkeklerle eşit olduklarını iddia etmesi sonucunda sigara satışları 20 yıl içinde %26 artmış ve kadınların tüketim oranı %30'a ulaşmıştır."]},"beginTime":620,"endTime":682,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=620&ask_summarization=1"},{"index":6,"title":"Edward Bernays'ın Diğer Stratejileri","list":{"type":"unordered","items":["Edward Bernays, cinsel gücü araba satışlarında kullanarak kadınların arabaları inlemeye benzer sesler çıkararak satışı etkilemiştir.","Lucky Strike'ın yeşil paketi kadınlar için moda olmadığı için, Harpers Pazarı ve Vogue dergilerinin etkileneceği şekilde yeşil giyinme balosu düzenleyerek yeşil rengi moda haline getirmiştir.","Hollywood yıldızlarına 3,20 milyon dolar ödenecek şekilde kovboy filmlerinde sigara içmesi için 200 kişiye sigara yapıştırılmış, John Wayne ve Clark Gable gibi aktörler bir film için 150 bin dolar almıştır."]},"beginTime":682,"endTime":787,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=682&ask_summarization=1"},{"index":7,"title":"Amerika'nın Sigara ve Sağlık Politikası","list":{"type":"unordered","items":["Amerika, sigara satarak kanser yaparak ilaç satmanın başarılı bir strateji olduğunu düşünmüştür.","Şeker, ilaç ve sigara sektörünün zararlı olmadığı, hatta bir ara tütünün faydalı olduğu iddia edilmiştir.","Tütün dairesi ve FBI'ı bile kandıran bir adam, iki profesörü satın alarak yıllarca sigara ve şekerin zararsız olduğu iddiasını desteklemiştir."]},"beginTime":787,"endTime":832,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=787&ask_summarization=1"},{"index":8,"title":"Algı Yönetimi ve Düşman Oluşturma","list":{"type":"unordered","items":["Soğuk savaşlar bittiğinde Amerika, Rusya'yı düşman gösteremeyince, Vietnam soykırımları ve Kızılderililere yapılan soykırımları örtbas etmiştir.","Kovboy filmleri, Kızılderililere yapılan soykırımları örtbas ederek \"Kızılderililer kötüdür\" algısını yaratmıştır.","Dönemsel olarak Ruslar, Müslümanlar gibi farklı gruplar düşman olarak gösterilmiştir."]},"beginTime":832,"endTime":862,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=832&ask_summarization=1"},{"index":9,"title":"Süper Kahramanlar ve Uzay Algısı","list":{"type":"unordered","items":["Amerika, süper kahramanlar ortaya çıkarmış, Superman gibi karakterler farklı ülkelerde farklı hallerde (kadın, Zenci) gösterilmiştir.","Kennedy'nin \"Ay'a gideceğiz\" hedefi için uzay merakı yaratmak gerekiyordu.","Sahte radyo programları ve Roswell olayları gibi sahte olaylar düzenleyerek uzaylılar düşman olarak oluşturulmuştur."]},"beginTime":862,"endTime":984,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=862&ask_summarization=1"},{"index":10,"title":"Günümüzdeki Algı Yönetimi","list":{"type":"unordered","items":["Günümüzdeki algı yönetimi, İtalya'da eğitimini alan konuşmacının gördüğü bir marka örneğiyle açıklanmıştır.","Bu marka, sarı siyah logosuyla alışveriş merkezlerinde genç ve güzel hanımlar tarafından dağıtılan poşetlerle tanıtılır.","Alışveriş merkezinde yürüyen merdivenlerin tepesinde poşetler verilerek, alışveriş merkezini bu poşetle gezenlerin sarı siyah renklerini her yerde görüp markayı sevmesini sağlamışlardır."]},"beginTime":984,"endTime":1040,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=984&ask_summarization=1"},{"index":11,"title":"Algı Yönetimi ve İkna Teknikleri","list":{"type":"unordered","items":["Algıyı oluşturmak için sadece gözün gördüğünden öteye gitmek gerekir, insanlar seçenek sunulduğunda daha kararlı hale gelirler.","Plasebo butonları, insanlara küçük şeylerde kontrol vererek asıl konuyu unutturur, örneğin kredi kartının rengi veya aynalı olması.","Logolar da algı yönetimi için kullanılır, örneğin FedEx logosundaki ileriye doğru ok, Adidas logosundaki yükselmeyi gösteren çizgi ve Amazon logosundaki gülümseyen surat."]},"beginTime":1042,"endTime":1125,"href":"/video/preview/7340860386893461952?parent-reqid=1769662175703440-2208739321068511487-balancer-l7leveler-kubr-yp-sas-57-BAL&text=Algi&t=1042&ask_summarization=1"},{"index":12,"title":"Başarısızlığın Gizlenmesi ve Doğadaki Örnekler","list":{"type":"unordered","items":["Başarısızlığın gizlenmesi algı yönetiminin bir parçasıdır, Skype konuşma kesildiğinde araya ses ekleyerek devam ettiğini gösterir.","Instagram çevrimdışı çalışırken bile like'ların ekranda görünmesini sağlayarak kullanıcıya hizmetin devam ettiğini hissettirir.","Doğada da algı yönetimi görülür, mirket hayvanları kendini daha büyük göstermek için kafasının üstüne ağaç kabuğu tutar, sinekkapan bitkileri ise sineklere tatlı gözüken reçinelerini sunarak onları 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