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Genel hatlarıyla eğitim programını kafamda belirledim. Ancak sizlerden gelen ek istekleri de programa...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/3010143/792b705e58e651cb1fe7917c7a0b23d0/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/ybPNCgEAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"12","reqid":"1773622743014182-17868783413131599957-balancer-l7leveler-kubr-yp-vla-157-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1773622743014182-17868783413131599957-balancer-l7leveler-kubr-yp-vla-157-BAL&text=videoid:17725590769482244646","teaser":[{"list":{"type":"unordered","items":["Bu video, bir eğitmen tarafından sunulan Amazon platformunda PPC (Sponsorlu Reklam) stratejileri hakkında kapsamlı bir eğitim serisidir.","Eğitim serisi, basitten ileri seviyelere doğru ilerleyerek Amazon'daki PPC reklamlarının temel kavramlarını ve stratejilerini anlatmaktadır. Video, Amazon'un auction sistemi, teklif (bit) kavramı, günlük bütçe (daily budget), gösterim (impression) gibi temel terimleri açıklamakta ve PPC kampanyalarının organik sıralamaya etkisini detaylandırmaktadır.","Eğitim içeriğinde ayrıca \"lucky rakip eleminasyonu\" kavramı, ürün kategorilerinin reklam performansındaki önemi, dönüşüm oranının Amazon algoritmasındaki rolü ve \"sagested with teklif\" (tavsiye edilen teklif) kavramı gibi pratik bilgiler de paylaşılmaktadır. Amazon'daki ürün sayfası görüntülenmelerinin yaklaşık %11'inin sponsorlu reklamlardan geldiği bilgisi de videoda yer almaktadır."]},"endTime":1523,"title":"Amazon PPC Reklam Stratejileri Eğitimi","beginTime":0}],"fullResult":[{"index":0,"title":"PPC Eğitimi Serisi Tanıtımı","list":{"type":"unordered","items":["Konuşmacı, basitten başlayarak ilerleyen bölümlerde daha ileri seviye konuları ele alacak bir PPC eğitimi serisi yapacağını belirtiyor.","İlk bölümlerde temel konular işlenecek ve bu temellerin ileri seviye taktiklerin ana yapı taşları olduğu vurgulanıyor.","İlerleyen bölümlerde canlı örnekler, uygulanan testler ve sonuçlar paylaşılacak."]},"beginTime":0,"endTime":75,"href":"/video/preview/17725590769482244646?parent-reqid=1773622743014182-17868783413131599957-balancer-l7leveler-kubr-yp-vla-157-BAL&text=Guaranteed+PPC&t=0&ask_summarization=1"},{"index":1,"title":"Amazon ve Diğer Platformlar Arasındaki Benzerlikler","list":{"type":"unordered","items":["Amazon dışında diğer 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sponsorlu reklamlardan gelmektedir."]},"beginTime":182,"endTime":272,"href":"/video/preview/17725590769482244646?parent-reqid=1773622743014182-17868783413131599957-balancer-l7leveler-kubr-yp-vla-157-BAL&text=Guaranteed+PPC&t=182&ask_summarization=1"},{"index":3,"title":"Reklam Yerleşimleri ve Amazon'un Reklam Politikası","list":{"type":"unordered","items":["Reklamların sayfada görüneceği farklı yerler (add placement) vardır ve hangi yerin dönüşüm oranlarına en çok katkı sağlayacağı detaylı olarak işlenecek.","Amazon'un reklamlara verdiği önemi arttırdığı ve bu sayede reklamdan kazanç elde ettiği belirtiliyor.","Amazon, reklamların kaliteli ve doğru olması konusunda özen gösteriyor, yanlış reklamların müşterileri kızdırmamasını istiyor."]},"beginTime":272,"endTime":499,"href":"/video/preview/17725590769482244646?parent-reqid=1773622743014182-17868783413131599957-balancer-l7leveler-kubr-yp-vla-157-BAL&text=Guaranteed+PPC&t=272&ask_summarization=1"},{"index":4,"title":"Amazon PPC 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dışarı atılır.","Bir kampanyanın kendisinin negatif olmasının, genel satışların negatif olduğu anlamına gelmediğini unutmamak gerekir.","Amazon, reklamlarla gösterime değil tıklamaya para öder; ancak hiç görüntülenme alınamazsa, Amazon ürünün bir yanlışlık olduğunu düşünebilir ve reklamı daha az göstermeye başlar."]},"beginTime":644,"endTime":800,"href":"/video/preview/17725590769482244646?parent-reqid=1773622743014182-17868783413131599957-balancer-l7leveler-kubr-yp-vla-157-BAL&text=Guaranteed+PPC&t=644&ask_summarization=1"},{"index":6,"title":"Amazon'un Müzayede Sistemi","list":{"type":"unordered","items":["Amazon'un müzayede sisteminde \"bit\" (teklif) tıklama başına ne kadar ödemeye razı olduğunuzu, \"budget\" (bütçe) ise günlük maksimum harcama miktarıdır.","Teklifiniz yüksek oldukça reklamınızın daha ön sayfalarda ve sarılarda çıkma ihtimali artar.","En yüksek teklifi veren ürün her zaman en çok gösterilmez; alakalılık, alt kategori ve diğer kriterler de gösterime etki 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