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今の利用者はタイパを重視し、少しでも期待外れだと強いネガティブ評価につながります。 この動画では、「魅力そのものは100％のまま、いかに正確に伝えるか」という視点で、盛りすぎない期待値コントロールの考え方を整理しています。 ティング、Web活用のご相談は Webサイト：https://roundup-inc.co.jp...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-video_thumb_fresh/1537379/732694dddcbdbb961061720ce4806be31208_rt/564x318_1"},"target":"_self","position":"5","reqid":"1765227072927318-3178004969474266381-balancer-l7leveler-kubr-yp-sas-182-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DGkXXBfbv_XM","linkTemplate":"/video/preview/5710583875177817922?parent-reqid=1765227072927318-3178004969474266381-balancer-l7leveler-kubr-yp-sas-182-BAL&text=Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88+%E4%B8%AD%E5%B1%B1%E9%99%BD%E5%B9%B3+Podcast&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"令和は期待値コントロールが超重要、“100％”を越えてはいけない 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ラウンドナップWebコンサルティングの中山です。 今日も一緒に、中小企業や小規模事業者がどうすればWebを有効に活用できるか、そんな話をします。 今回のテーマは、ここ10年で、そして特にこの感染症の中で変わってきたWeb活用の成功要因についてです。 テクニック論よりも、現代のデジタル社会で成功するために必要な考え方、その変遷。 このポッドキャストでの議論が、皆さんがデ...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/935537/e5865d4795a898656413daf06edb56bb/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/sHzRNwIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"10","reqid":"1765227072927318-3178004969474266381-balancer-l7leveler-kubr-yp-sas-182-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3Df5w1wfx5TCc","linkTemplate":"/video/preview/7359319277928029323?parent-reqid=1765227072927318-3178004969474266381-balancer-l7leveler-kubr-yp-sas-182-BAL&text=Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88+%E4%B8%AD%E5%B1%B1%E9%99%BD%E5%B9%B3+Podcast&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"中小企業がWeb活用に成功するために必要なのは「ヒトxモノxカネ」ではない - Webコンサルタント中山陽平Podcast","related_orig_text":"Webマーケティングコンサルタント 中山陽平 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しかしそれは20年も遡れば決して当たり前の行動ではありませんでした。 そこから、ホームページ（Webサイト）が活用されはじめ、そして持っていて当然な時代になったのはなぜなのか？ そしてそれを踏まえて今おさえるべき「次の情報の非対称性」とは何か...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/2454839/f32c570fda2e5e2eb198f38bc06ad84d/564x318_1"},"target":"_self","position":"12","reqid":"1765227072927318-3178004969474266381-balancer-l7leveler-kubr-yp-sas-182-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DooVRmYDtUKY","linkTemplate":"/video/preview/46594303888889188?parent-reqid=1765227072927318-3178004969474266381-balancer-l7leveler-kubr-yp-sas-182-BAL&text=Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88+%E4%B8%AD%E5%B1%B1%E9%99%BD%E5%B9%B3+Podcast&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"第497回: なぜWebサイトはここまで「ビジネスに必須」な存在になったのか？ - Webコンサルタント中山陽平Podcast","related_orig_text":"Webマーケティングコンサルタント 中山陽平 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しています。 今回のPodcastで紹介している内容だけでも、まずはチェックしてみて下さい。 ん。 大まかなデータが入ることはありますが、生の声としてどういうことがあるのかは入ってきませんので、悩ましいところではないでしょうか。 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しかし、だからといって音声コンテンツがメジャーに近づいていくわけでは無いことに注意すべきです。 そもそも日本と海外ではPodcastをYouTubeで配信する際、そのコンテンツの内容はかなり異なっています。 キャスト #コンテンツマーケティング ー ■音声版配信...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/222285/dd0c71f318ac8ceb9887b2e0b80e452e/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/x_t9SQIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"17","reqid":"1765227072927318-3178004969474266381-balancer-l7leveler-kubr-yp-sas-182-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DaKr3dBdvTp0","linkTemplate":"/video/preview/7824924112329114851?parent-reqid=1765227072927318-3178004969474266381-balancer-l7leveler-kubr-yp-sas-182-BAL&text=Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88+%E4%B8%AD%E5%B1%B1%E9%99%BD%E5%B9%B3+Podcast&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"YouTubeのポッドキャスト対応の過大評価は危険、世界で流行る「Podcast」は日本のそれとは全く異なる（2023/03/26） - Webコンサルタント中山陽平Podcast","related_orig_text":"Webマーケティングコンサルタント 中山陽平 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作成の話です。 Ｈｐ作成をただのハコ物作りで終わらせてしまっているケースがまだまだありますが、とてももったいない話です。 発注側の事業会社も、サポートする制作会社様も、そこをおさえていただくと、良い世界に進むでしょう。 これをどう捉えるかで、成果が大きく変わってきます。 今回は...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/3008839/969fb76d761a85f7bc11141f18bdad30/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/fyDxawAAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"18","reqid":"1765227072927318-3178004969474266381-balancer-l7leveler-kubr-yp-sas-182-BAL","summary":{"fullTextUrl":"/int_search_summary?data=http%3A%2F%2Fwww.youtube.com%2Fwatch%3Fv%3DJ6iKvZVrRaE","linkTemplate":"/video/preview/9130939817742435391?parent-reqid=1765227072927318-3178004969474266381-balancer-l7leveler-kubr-yp-sas-182-BAL&text=Web%E3%83%9E%E3%83%BC%E3%82%B1%E3%83%86%E3%82%A3%E3%83%B3%E3%82%B0%E3%82%B3%E3%83%B3%E3%82%B5%E3%83%AB%E3%82%BF%E3%83%B3%E3%83%88+%E4%B8%AD%E5%B1%B1%E9%99%BD%E5%B9%B3+Podcast&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"【第146回】ホームページ作成の成果物がｈｐだけ、で済む時代ではない - Webコンサルタント中山陽平Podcast","related_orig_text":"Webマーケティングコンサルタント 中山陽平 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段あんまり扱わないseoの話題です。 この時期になるとよく話題に上がってくるのがGoogle Mapですね 。 Google で、特にローカルなキーワードで検索をした時に、検索結果の中に地図が出てくるのは、沢山の方が見ているでしょう。 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