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haritasının buna göre şekillendirilmesi gerekiyor."]},"beginTime":152,"endTime":268,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=152&ask_summarization=1"},{"index":3,"title":"Mevcut Durum Analizi","list":{"type":"unordered","items":["Yol haritası belirlerken öncelikle mevcut durum analizi yapılmalı ve mevcut bir site olup olmadığı sorgulanmalıdır.","Sıfırdan başlanacaksa ilk adım domain seçimi olmalıdır.","Domain adresi seçerken kısa, net, akılda kalıcı olmalı, marka ismi kullanılabilir, rakipleri çağrıştıracak ifadelerden kaçınılmalı ve lokal hedefliysa lokal ifadelere yer verilebilir."]},"beginTime":268,"endTime":347,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=268&ask_summarization=1"},{"index":4,"title":"Domain ve Hosting Seçimi","list":{"type":"unordered","items":["Top Level Domain (TLD) seçimi, site kullanım amacını ifade eder; .com ticari amaç, .org organizasyon/dernek amaç için kullanılır.","Coğrafi ve dil hedeflere göre .co.uk gibi uzantılar kullanılabilir.","Hosting hizmeti seçiminde yeterli disk alanı, aylık trafik limiti, güvenlik ve sunucu hızı gibi kriterlere dikkat edilmelidir."]},"beginTime":347,"endTime":550,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=347&ask_summarization=1"},{"index":5,"title":"Altyapı ve Tema Seçimi","list":{"type":"unordered","items":["Altyapı seçerken SEO geliştirmelerine ne denli müsait olduğu önemlidir, görsel alt değeri düzenlemesine izin vermiyorsa tercih edilmemelidir.","Tema konusunda kullanıcı deneyimi açısından önemli, gelişime açık olması, hızlı yüklenmesi ve gereksiz dosya yüklemeleri yapmaması gerekir.","Altyapı ve tema seçiminde kendi ihtiyacınıza uygun bir tercih yapmanız gerekmektedir."]},"beginTime":550,"endTime":742,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=550&ask_summarization=1"},{"index":6,"title":"SEO Çalışmalarında Ölçüm Araçlarının Kurulumu","list":{"type":"unordered","items":["SEO çalışmalarına başlamadan önce Google Search Console ve Google Analytics gibi ölçüm araçlarının kurulması gerekmektedir.","Google Search Console, sitemizin gösterim, tıklama, tıklama oranı ve ortalama pozisyon gibi verileri ölçerken, Google Analytics ise kullanıcıların yeni/geri dönen durumu, sitede geçirilen süre ve gerçekleştirdikleri etkinlikleri ölçer.","Her iki ölçüm aracı da SEO çalışmalarında oldukça kıymetli ve faydalıdır."]},"beginTime":753,"endTime":852,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=753&ask_summarization=1"},{"index":7,"title":"Teknik Analiz ve Robot.txt Dosyası","list":{"type":"unordered","items":["SEO projesinde teknik problemler en temel problemlerdir; yanlış kurgulanmış bir robot.txt dosyası sitenizi Google taramalarına tamamen kapatabilir.","Robot.txt dosyasında, Google bot gibi tarama botlarına verilen talimatlar yer alır ve site haritamızı sunmak için bu dosyaya eklemeler yapmamız gerekir.","Robot.txt dosyası oluştururken ve düzenlerken dikkatli davranmak, sözdizimi hatalarına rastlanırsa bunları yapılacaklar listesinin en başına eklemek önemlidir."]},"beginTime":852,"endTime":944,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=852&ask_summarization=1"},{"index":8,"title":"Site Haritası Kontrolü","list":{"type":"unordered","items":["Site haritasında dört x, üç x, beş x gibi hatalı yöreler, sözdizimi hataları ve Google'ın artık dikkat etmediğini belirttiği frequency ve priority etiketleri kontrol edilmelidir.","Google Search Console aracı, site haritasındaki hataları gösterir ve buradan kontrol edilebilir.","Google, bir site haritasında elli binden fazla URL varsa site haritasının bölünmesini önerir ve dosya boyutunun elli megabayt aşmamasına dikkat edilmelidir."]},"beginTime":944,"endTime":1021,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=944&ask_summarization=1"},{"index":9,"title":"Robot.txt Dosyasının Önemi","list":{"type":"unordered","items":["Robot.txt dosyası kullanmak zorunludur çünkü web sitenizde taranması gereken veya taramaması gereken sayfalar her zaman olacaktır.","Google'ın web sitemiz üzerinde tarama yaparken kullandığı iki ana metot vardır: site haritası ve robot.txt dosyası.","Robot.txt dosyası, web sitenizin Google tarafından sağlıklı bir şekilde taranmasını sağlamak için kurmanız gereken iki ana faktörden biridir."]},"beginTime":1021,"endTime":1139,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=1021&ask_summarization=1"},{"index":10,"title":"URL Analizi","list":{"type":"unordered","items":["SEO uyumlu URL kullanımına en baştan dikkat edilirse, sonradan çok sayıda URL optimizasyonu yapmak gereksiz olur.","URL'lerde Türkçe karakterler (ç, ğ gibi) yerine İngilizce karşılıkları (c, g gibi) kullanılmalı, boşluk karakterleri yerine orta tire kullanılmalıdır.","URL'ler çok uzun olmamalı, Google genel olarak kısa URL'leri sever ve URL'ler ne kadar ana domain'e yakınsa o kadar iyidir."]},"beginTime":1139,"endTime":1449,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=1139&ask_summarization=1"},{"index":11,"title":"URL Yapısı ve Yönlendirme Kodları","list":{"type":"unordered","items":["URL yapısında hangi sayfanın nereden geliyor, nereden sürüyor şeklindeki yorumları sağlayabilmek önemlidir.","Yönlendirme durum kodları arasında 301 (kalıcı), 302 (geçici), 307 ve 308 yönlendirmeleri bulunmaktadır."]},"beginTime":1449,"endTime":1462,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=1449&ask_summarization=1"},{"index":12,"title":"Yönlendirme Kodları ve Kullanımı","list":{"type":"unordered","items":["301 ve 308 kodları kalıcı yönlendirme için, 302 ve 307 kodları ise geçici yönlendirme için kullanılır.","301 yönlendirmesi, kaldırılan sayfanın otoritesini yeni sayfaya aktararak otorite kaybını önler.","Yönlendirme yapıldıktan sonra site içindeki linkler güncellenmemişse, kullanıcı önce eski URL'e istek gönderip sonra yeni URL'e yönlendirilir, bu tarama bütçesini olumsuz etkiler."]},"beginTime":1472,"endTime":1591,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=1472&ask_summarization=1"},{"index":13,"title":"Yönlendirme Kodlarının Özellikleri","list":{"type":"unordered","items":["301 kalıcı yönlendirme, 302 ise kalıcı olmayan yönlendirme kodudur.","302 yönlendirmesi genellikle e-ticaret sitelerinde ürünler üzerinde kullanılır.","Göre uzunluğu (URL) 60-70 karakter arasında olmalı, okunabilir ve kullanılabilir olması önemlidir."]},"beginTime":1591,"endTime":1755,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=1591&ask_summarization=1"},{"index":14,"title":"URL Analizi ve Hatalar","list":{"type":"unordered","items":["4xx hataları, sitede bulunmayan, sonradan kaldırılan veya yönlendirilmemiş sayfalar için oluşur.","404 hataları için içerik oluşturulabilir veya ilgili sayfaya yönlendirme yapılabilir.","5xx hataları, sunucu ve server bazlı kopmalar veya hatalar nedeniyle oluşur."]},"beginTime":1755,"endTime":1860,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=1755&ask_summarization=1"},{"index":15,"title":"Canonical Analizi ve Yetim Sayfalar","list":{"type":"unordered","items":["Canonical, bir sayfanın standart sayfasını ifade eder ve filtreleme yapıları için kullanılır.","Filtreleme yapıları sayesinde oluşan farklı URL'lerin indekslenmesini önlemek için canonical kullanılır.","Yetim sayfalar, site içinde hiçbir yerden linklenmeyen, kullanıcı tarafından gezinerek ulaşılamayan sayfalardır."]},"beginTime":1860,"endTime":2150,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=1860&ask_summarization=1"},{"index":16,"title":"Anahtar Kelime Çalışması","list":{"type":"unordered","items":["Anahtar kelimeler, kullanıcıların arama motoru kutusuna yazdıkları ifadelerdir.","Anahtar kelime çalışması yaparken arama hacmi, zorluk değeri, kenevilization durumu ve rakiplerin kullanım durumu dikkate alınmalıdır.","Arama amacı, kullanıcıların webde ihtiyaçlarına yönelik belirli bir arama yapması olarak nitelendirilir."]},"beginTime":2150,"endTime":2229,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=2150&ask_summarization=1"},{"index":17,"title":"Kullanıcı Arama Niyetlerinin Önemi","list":{"type":"unordered","items":["En iyi içeriklere sahip olmak önemli olsa da, kullanıcıların arama niyetlerine hitap etmeyen içerikler kullanıcıları hızlıca sayfadan terk ettirecektir.","Anahtar kelime analizleri kullanıcı arama niyetlerini dört başlık altında değerlendirir: bilgi alma, gezinme, satın alma ve ticari niyet.","Bilgi alma niyetiyle yapılan aramalar genellikle \"nasıl\", \"ne zaman\", \"ne\", \"neden\" gibi soru kalıplarıyla gerçekleştirilmekte, gezinme niyetiyle yapılan aramalar ise marka adı veya hedef kelime doğrudan yazarak web sitesine giriş sağlamak amacıyla gerçekleştirilmektedir."]},"beginTime":2239,"endTime":2340,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=2239&ask_summarization=1"},{"index":18,"title":"Satın Alma ve Ticari Niyetli Aramalar","list":{"type":"unordered","items":["Satın alma niyetiyle yapılan aramalar, kullanıcıların kararını verdikten sonra \"ucuz\", \"indirimli\", \"satın al\" gibi kelimelerle gerçekleştirilen sorgulardır.","Ticari niyetle yapılan sorgular, ürün veya hizmet satın alma davranışı gerçekleştirmeden önce bilgi alma yönünde gerçekleştirilen sorgulardır.","Örneğin, kullanıcılar \"en iyi bluetooth kulaklık\" şeklinde sorgu gerçekleştirip marka ve model seçeneklerine göz atabilir, sonra direkt satın alma odaklı bir arama gerçekleştirirler."]},"beginTime":2340,"endTime":2448,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=2340&ask_summarization=1"},{"index":19,"title":"Anahtar Kelime Uzunluğu ve Kısa Anahtar Kelimeler","list":{"type":"unordered","items":["Kullanıcılar arama motorları üzerinden tek kelime veya en az tek ve iki kelime üzerinde yapılan sorguları kısa anahtar kelime olarak adlandırırız.","Kısa anahtar kelimelerin ucu açık sorguları olduğu için kullanıcıların niyetini tespit etmek zor olabilir ve hedeflemesi daha zordur.","Bu kelimelerde iyi pozisyonlara sahip olan web siteleri daha fazla trafik alabilir, genellikle Trendyol, Hepsiburada gibi pazar yerine sahip sitelerdir."]},"beginTime":2448,"endTime":2552,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=2448&ask_summarization=1"},{"index":20,"title":"Long Tail Anahtar Kelimeler","list":{"type":"unordered","items":["Long tail anahtar kelimeler, genelde üç ya da daha fazla kelimeden oluşan, daha düşük aranma hacmine sahip olan anahtar kelimelerdir.","Long tail anahtar kelimelerin en önemli avantajı düşük rekabet olup, daha düşük aranma hacmine sahip oldukları için rekabet de doğal olarak daha düşüktür.","Yeni başlayan SEO çalışmalarında kısa kelimeler yerine long tail anahtar kelimelerle başlamak, temel oluşturup büyüme sağmanın daha avantajlı bir yoludur."]},"beginTime":2552,"endTime":2655,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=2552&ask_summarization=1"},{"index":21,"title":"Long Tail Anahtar Kelimelerin Faydaları","list":{"type":"unordered","items":["Long tail anahtar kelimelerin uzunluğu sayesinde kullanıcı sorguları hakkında daha fazla detay verme imkanı sağlar ve kullanıcıların niyeti daha belirgin hedeflemiş olur.","Long tail anahtar kelimeler genellikle daha fazla kelime içerdiği için kısa kelimelere oranla daha anlaşılır olarak kabul edilir ve daha kolay hedeflenebilir.","Long tail anahtar kelimelerle kaliteli içerik hazırlayarak daha kısa zamanda başarı elde edilebilir."]},"beginTime":2655,"endTime":2864,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=2655&ask_summarization=1"},{"index":22,"title":"Anahtar Kelime Zorluğu ve Rekabet","list":{"type":"unordered","items":["Anahtar kelime zorluğu, belirli bir anahtar kelimenin Google'ın ilk sayfasında sıralamanın ne kadar zor olacağını tahmin eden bir SEO metriğidir ve 1-100 aralığında ölçülür.","KD değeri 1-10 arası kelimeler hedeflenmesi kolay, 11-30 arası orta derecede kolaylık sunar, 31-70 arası zor, 71-100 arası ise en zor hedeflemesi zor anahtar kelimelerdir.","Yeni başlayan projeler için, hedeflemesi kolay olan yani KD değeri düşük olan anahtar kelimelerden başlayarak büyüme sağlamak avantajlıdır."]},"beginTime":2864,"endTime":2965,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=2864&ask_summarization=1"},{"index":23,"title":"İçerik Analizi ve Önemi","list":{"type":"unordered","items":["İçerik analizi, web sayfasında bulunan içeriğin, sunulan hizmet, ürün veya bilginin kullanıcının isteğine doğru orantılı olup olmadığını değerlendirmektir.","İçerik hazırlarken kullanıcı arama niyetine uygun olmalı ve minimum 400 kelime, blok içerikler için 500-700 kelime gibi dolu bir içerik hazırlanmalıdır.","İçerikte aynı kelimeleri tekrarlamak yerine, her sorguya ve bilgiye dayalı sonuçları detaylı anlatmak gerekir, aksi takdirde Google içerik kalitesiz olarak değerlendirir."]},"beginTime":2982,"endTime":3087,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=2982&ask_summarization=1"},{"index":24,"title":"İçerik Optimizasyonu","list":{"type":"unordered","items":["İçerikte anahtar kelime ve varyasyonlarını kullanarak başlıklar oluşturulmalı, örneğin \"SEO nedir, nasıl yapılır, ne için kullanılır?\" gibi sorular içerikte yer alabilir.","Cümlelerin çok uzun olmamasına ve paragrafların bölünmesine dikkat edilmelidir, aksi takdirde kullanıcı yazıdan sıkılabilir.","Her sayfanın içeriği, hedef ve hedeflenen anahtar kelimeleri farklı olduğu için içerik analizi de farklılık gösterir."]},"beginTime":3087,"endTime":3261,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=3087&ask_summarization=1"},{"index":25,"title":"Ana Sayfa Analizi","list":{"type":"unordered","items":["Ana sayfa, web sitelerinin en önemli sayfalarından biridir çünkü genel hizmet ve firma bilgileri burada aktarılır.","Ana sayfada hizmetler hakkında kısa bilgiler, başarı hikayeleri, referanslar ve müşteri yorumları yer alabilir.","Ana sayfanın hız optimizasyonu önemlidir ve Google PageSpeed aracını kullanarak hızı artırmak mümkündür."]},"beginTime":3261,"endTime":3412,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=3261&ask_summarization=1"},{"index":26,"title":"Kategori Sayfaları Analizi","list":{"type":"unordered","items":["Kategori sayfaları, e-ticarette kategori sayfası olarak bilinirken, hizmet sektöründe verilen hizmetlerin alt hizmetlerinin sayfalarıdır.","Kategori sayfalarında içeriğin anlaşılır olması ve kullanıcıların kolaylıkla gezinmesi önemlidir.","E-ticaret sitelerinde kategori sayfalarında ürün listeleri, sepete ekle butonu gibi detaylara dikkat edilmelidir."]},"beginTime":3412,"endTime":3561,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=3412&ask_summarization=1"},{"index":27,"title":"Ürün Sayfaları","list":{"type":"unordered","items":["Ürün sayfaları, kategori sayfalarından sonra gelen ve belirli bir ürün hakkında detaylı bilgi veren sayfalardır.","Ürün sayfalarında ürünün özelliklerini, fiyatını ve satın alma butonunu içermelidir.","Ürün sayfalarının da hızı, tasarım ve kullanıcı deneyimi açısından optimize edilmesi gerekir."]},"beginTime":3561,"endTime":3561,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=3561&ask_summarization=1"},{"index":28,"title":"E-ticaret Ürün Sayfaları","list":{"type":"unordered","items":["Ürün sayfalarında satış yapılacak ürünlerin detaylı içerikleri eklenmelidir.","Marka isimleri ve stok kodları kullanıcılar tarafından arama yaparken kullanılabilecek önemli bilgilerdir.","Ürünün teknik özelliklerini ve kıyafet gibi ürünlerin kumaş ve ölçüsü gibi detayları eklemek önemlidir.","Sepete ekle ve iletişim butonları kullanıcıların kolaylıkla görebileceği ve kullanabileceği konumlarda olmalıdır."]},"beginTime":3564,"endTime":3690,"href":"/video/preview/16865584158572510093?parent-reqid=1769554724346571-7766630184651474325-balancer-l7leveler-kubr-yp-klg-253-BAL&text=Webtures&t=3564&ask_summarization=1"},{"index":29,"title":"Blog 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