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aynı hissiyatı vermektedirler."]},"beginTime":607,"endTime":669,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=607&ask_summarization=1"},{"index":6,"title":"Tüketici Alışkanlıklarının Değişimi","list":{"type":"unordered","items":["Z kuşağı, internete doğan ve teknoloji olmadan yaşamayı bilmediği için cep telefonu, internet ve bilgisayar olmadan hayat görmedikleri bir kuşaktır.","Z kuşağı için mağazaya gidip alışveriş yapmak garip bir konsepttir; daha fazla çeşit, daha iyi fiyat ve daha kolay kapının önüne getirilmesi tercih edilmektedir.","Salgın döneminde yaşananlar, yaşlı kuşakta bile internetten alışveriş yapmaya başlamasına neden olmuştur."]},"beginTime":669,"endTime":940,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=669&ask_summarization=1"},{"index":7,"title":"E-ticaret ve Kurumların Alışkanlıkları","list":{"type":"unordered","items":["Türkiye'nin e-ticaret zirvesinde konuşulan konuda, kurumların sadece yüzde üçünün online olması çok düşük bir oran olarak değerlendirilmektedir.","Kurumların neden bu kadar imtina ettiğini ve online olmakta zorlandıklarını anlamak önemli bir sorudur."]},"beginTime":940,"endTime":960,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=940&ask_summarization=1"},{"index":8,"title":"Perakende ve İnternet Satışları","list":{"type":"unordered","items":["Perakende sektöründe sadece %8-10'i internet üzerinden, %90'u hala mağazalarda dönüyor.","İnsanlar işten eve dönerken mağazalara uğrayarak anlık ihtiyaçlarını karşılamakta ve her alışverişin planlı olmadığı bir dünyada yaşıyoruz.","İnternet sadece dünya nüfusunun yarısına ulaşmış durumda, diğer yarısı hala internet erişimi bulunmuyor."]},"beginTime":964,"endTime":1037,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=964&ask_summarization=1"},{"index":9,"title":"İş Dünyasında Dijitalleşme","list":{"type":"unordered","items":["İş dünyası sadece büyük şirketlerden oluşmuyor, küçük ve orta ölçekli işletmeler (KOBİ) de var ve bu işletmeler hala yurtdışı fuarlara giderek iş yapıyorlar.","Salgın döneminde fiziksel fuarlar yapılmadığı için şirketler internet üzerinden iş yapmaya zorlanmışlar.","Perakende sektöründeki büyük markalar, mağazaları kapatıp internet satışlarına yoğunlaşmak zorunda kalmışlar."]},"beginTime":1037,"endTime":1170,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=1037&ask_summarization=1"},{"index":10,"title":"Tedarik Zinciri ve Dijitalleşme","list":{"type":"unordered","items":["Markalar acil durumlarda tedarik zincirlerini, nakliyelerini ve depolarını nasıl hazırlayacaklarını düşünmeye başladılar.","Salgın, küresel ısınma, yangın veya sel gibi felaketler olabilir ve bu durumlar dijitalleşme ihtiyacını artırdı.","Dijital pazarlama artık sadece \"dijital pazarlama\" değil, pazarlama olarak kabul ediliyor."]},"beginTime":1170,"endTime":1315,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=1170&ask_summarization=1"},{"index":11,"title":"Dijital Reklam ve Veri Analizi","list":{"type":"unordered","items":["2019 itibariyle dijital reklama harcanan medya yatırımı %50'nin üzerine çıkmış, Türkiye'de henüz %33'te.","Dijitalin birinci mecra olmasıyla stratejiler artık dijitale göre hazırlanmalı.","Dijitalde medya planlaması değil kitle planlaması yapılmakta ve hedef kitle takip ediliyor."]},"beginTime":1315,"endTime":1452,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=1315&ask_summarization=1"},{"index":12,"title":"Veri Analizi ve Sektörler","list":{"type":"unordered","items":["Veriyi doğru kullanan ve analiz eden firmalar bir adım öne geçiyor.","Finans sektörü ve telekomünikasyon gibi sektörler veri analizine çok önce başlamış.","Perakende sektörü de hızla veri analizine geçiş yapmış ve kendi bünyelerinde veri tutma ve analiz ekipleri oluşturmuş."]},"beginTime":1452,"endTime":1560,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=1452&ask_summarization=1"},{"index":13,"title":"Veri Çeşitleri ve Analizi","list":{"type":"unordered","items":["Kurumlar kendi satışlarından elde ettiği müşteri verileri (CRM) ile web'de yapılan davranış verilerini birleştirerek daha kapsamlı müşteri profilleri oluşturuyorlar.","Müşteri verileri üzerine davranış verileri eklenerek, müşterilerin hangi ürünlerle ilgilenip ne sıklıkla satın aldıkları gibi bilgiler elde ediliyor.","Verileri anlamlandırmak ve üzerine strateji geliştirmek, satıcılara önemli avantajlar sağlıyor."]},"beginTime":1564,"endTime":1648,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=1564&ask_summarization=1"},{"index":14,"title":"CRM Verilerinin Önemi","list":{"type":"unordered","items":["CRM veritabanı, online satış verileri ve pazar yerlerinden elde edilen veriler birleştirildiğinde, uzun yıllardır yapılan yanlış varsayımlar ortaya çıkabiliyor.","Veriyi toplamak ve analiz etmek ayrı iki işlem; veriyi doğru kullanıp strateji geliştirmek markaların başarı için kritik bir faktör."]},"beginTime":1648,"endTime":1734,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=1648&ask_summarization=1"},{"index":15,"title":"Sektör Bazlı Veri Analizi","list":{"type":"unordered","items":["Süpermarketler, online pazar yerleri ve kişisel bakım malzemeleri satan firmalar bu dönemde çok karlı çıkıyor.","Hazır giyim ve tekstil sektörü başlangıçta büyük darbe yedi, ancak zamanla toparlanarak online satışlarda büyüme kaydediyor.","Spor giyim ve elektronik sektörleri de çok iyi performans gösteriyor, ancak turizm ve restoran zincirleri zor durumda kalıyor."]},"beginTime":1734,"endTime":1819,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=1734&ask_summarization=1"},{"index":16,"title":"Yeni Kullanıcıların E-Ticaret'e Katkısı","list":{"type":"unordered","items":["Hazır giyim tekstil sektöründe iki buçuk aylık dönemde yüzde 84'lik gelir artışı ve yüzde 38'lik kullanıcı sayısı artışı gözlemleniyor.","Yeni kullanıcıların %80'inden fazlası yeni internet alışveriş yapanlar, bu da Türkiye'de internetten alışveriş yapan kredi kartı sahiplerinin doymaya yakın kısmının üstüne beş milyon yeni kullanıcı eklenmesini sağlıyor.","Bu yeni kullanıcılar, evden çıkmamak zorunda kalanlar tarafından internet alışverişini öğrenmek zorunda kalması sonucu oluşuyor ve bir kısmı muhtemelen kalacak."]},"beginTime":1819,"endTime":1961,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=1819&ask_summarization=1"},{"index":17,"title":"Sektör Bazlı Büyüme Oranları","list":{"type":"unordered","items":["Kişisel bakım sektöründe gelir %1000 (on kat) artarken, kullanıcı sayısı üç katına çıkıyor.","Spor giyim sektöründe gelir %2,20 (iki buçuk kat) artıyor, çünkü herkes evde spor yapmaya başlıyor.","Elektronik sektöründe gelir %1000 (on kat) artarken, e-ticaret %2,50 (iki buçuk kat) büyüyor ve market alışverişinde üç katlık bir artış gözlemleniyor."]},"beginTime":1961,"endTime":2065,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=1961&ask_summarization=1"},{"index":18,"title":"Lüks Tüketim ve Marka Reaksiyonları","list":{"type":"unordered","items":["Beymen gibi lüks tüketim markalarının internet satışları bile %3,50 (üç buçuk kat) artıyor.","Bu artışı sadece harcama artışı değil, doğru strateji, ürün konumlandırma ve mesajlama ile de elde ediliyor.","Türkiye'de krizlere alışık bir toplum olduğundan, markalar hızlı ve doğru bir iletişimle krize tepki göstererek satış kaybını kapatmaya başlıyor."]},"beginTime":2065,"endTime":2139,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=2065&ask_summarization=1"},{"index":19,"title":"İnternet Satışlarının Artışı","list":{"type":"unordered","items":["Büyük markaların internet satışları yüzde yedi'si on katına çıkmış, Haziran'da mağazalarını açtıklarında satışlarının yüzde yetmişi internetten gelmeye başlamış.","Bu durumun ne kadar geri döneceği mağazalara bakılacak, bazı markaların mağaza sayısını azaltma kararı alabileceği düşünülüyor."]},"beginTime":2148,"endTime":2194,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=2148&ask_summarization=1"},{"index":20,"title":"Google Mucizesi ve Pazarlama Stratejileri","list":{"type":"unordered","items":["Google mucizesi aslında veriyi doğru kullanma ve anlama mucizesi olup, insanların arama yaptıkları ve sitelerde yaptığı hareketlere göre stratejiler kurgulanması önemlidir.","Pazarlama hunisinde önce bilinirlik, sonra farkındalık, ilgi ve satın alma stratejisi oluşturulmalıdır.","YouTube videosu, programatik reklamcılık, banner reklamları ve Google Analytics gibi teknolojiler kullanılarak potansiyel müşterilerin satın alma sürecinde her aşamasında hedeflenmesi gerekir."]},"beginTime":2194,"endTime":2437,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=2194&ask_summarization=1"},{"index":21,"title":"Arama Motoru Optimizasyonu (SEO)","list":{"type":"unordered","items":["Reklam sadece bir çözüm olup, arama motoru optimizasyonu (SEO) de doğal arama sonuçlarında daha yukarı çıkmak için önemlidir.","SEO için web sitenin altyapısı, ürün görünürlüğü, doğru bilgiler ve fiyatların girilmesi, içerik oluşturulması ve kullanıcı yorumları gibi teknik çalışmalar yapılmalıdır.","Google'un sitenizi anlayabilmesi için teknik olarak yapılması gerekenler: domain isminin doğru yazılması, ürün isimlerinin doğru olması, sitenin hızı, resim büyüklüğü ve içeriklerin anlaşılabilir olmasıdır."]},"beginTime":2437,"endTime":2597,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=2437&ask_summarization=1"},{"index":22,"title":"Dijital Ayak İzini Yönetme","list":{"type":"unordered","items":["Dijital ayak izi, internetin varlığından beri konuşulan bir konudur ve her gezintide bir iz bırakmaktayız.","Sosyal medyadan, webinar'lar, YouTube'dan ve diğer platformlardan gittikçe dijital ayak izimiz artmaktadır.","Kişisel verilerin korunması için Avrupa'da GDPR, Türkiye'de KVKK, Amerika'da California Privacy Act gibi kanunlar çıkmıştır.","Kişisel ve kurumsal olarak paylaşılacak şeylere dikkat edilmeli, kötü niyetli kişilerin manipüle etmeye çalıştığı ve yanlış bilgiler yaydığı bir ortamda olmak önemlidir."]},"beginTime":2597,"endTime":2711,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=2597&ask_summarization=1"},{"index":23,"title":"Online İtibar Yönetimi ve Kontrol Dışı Gelişen Durumlar","list":{"type":"unordered","items":["Paylaştığımız şeylere özen göstermek ve dikkat etmek gerekiyor.","Kontrolümüz dışında gelişen şeyler var; başkaları bizimle ilgili bir şey paylaşabilir, haber çıkabilir veya görüntü olabilir.","Online itibar yönetimi sektörü doğuyor ve arama sonuçlarında ve sosyal medyada çıkan bilgilerin doğru yönetilmesi için profesyonellerle çalışmak gerekiyor."]},"beginTime":2718,"endTime":2753,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=2718&ask_summarization=1"},{"index":24,"title":"Medya Sorunları ve Çözüm Önerileri","list":{"type":"unordered","items":["Medyada sıklıkla abuk subuk içerikler paylaşılmakta ve insanlar medyaya karşı bıkkınlık ve tepki oluşturuyor.","Google'a şikayet edilebiliyor ve medyayı sömürüyen sitelerin arama algoritmalarından çıkarılması için mekanizmalar kurulabilir.","Facebook, Instagram ve Google gibi platformlarda şikayet etmek gerekiyor ve hukuki bir şey varsa mahkemelere gidip süreç başlatmak gerekiyor."]},"beginTime":2753,"endTime":2836,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=2753&ask_summarization=1"},{"index":25,"title":"Kurum ve Çalışanların İlişkisi","list":{"type":"unordered","items":["Online itibar yönetimi sadece firma değil, çalışanlarla birlikte bir bütün oluşturuyor.","Çalışanlar sosyal medyada \"görüşlerim beni bağlar, çalıştığım şirketi temsil etmez\" gibi ifadeler kullanmaya başlamıştı.","İnsanlar, şirket çalışanı olarak fikir beyan ettiğinde de bu şirketle ilişkilendirilmekten rahatsız olmaya başladı."]},"beginTime":2836,"endTime":2918,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=2836&ask_summarization=1"},{"index":26,"title":"Online İtibar Yönetiminin Önemi","list":{"type":"unordered","items":["Online itibar yönetiminin önemini sadece başına gelenler farkında, başına henüz gelen olmayanlar bunun farkında değiller.","Arama motoru optimizasyonunun bir parçası olarak online itibar yönetimi gelişen bir dal olmaya başladı.","Yalan haberlerle mücadelede mahkemeye başvurmak uzun sürebilir, bu nedenle arama sonuçlarından çıkarmak gibi çözümler aranıyor."]},"beginTime":2918,"endTime":2979,"href":"/video/preview/10367252721609830996?parent-reqid=1773554413890293-18408337570111431930-balancer-l7leveler-kubr-yp-vla-140-BAL&text=Wtech+Platform&t=2918&ask_summarization=1"},{"index":27,"title":"Dijital Kimlik ve Kaygı 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