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bir elektro gitara biraz zarar vermiş gibi gözüksek de elektrik aksamı bozuktu. Üstelik çok da şık oldu. 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İçerikte e-posta listesi hazırlama, lead magnet kullanımı, kitle segmentasyonu, içerik dili belirleme, görsel kullanımı ve bounced mail analizi gibi konular detaylı olarak anlatılmaktadır. Ayrıca, e-posta pazarlamasında yapılan yaygın hatalar ve bunların nasıl önlenmesi gerektiği hakkında pratik bilgiler sunulmaktadır."]},"endTime":577,"title":"E-Posta Pazarlamada Kullanılacak Beş Farklı Hile","beginTime":0}],"fullResult":[{"index":0,"title":"E-posta Pazarlaması İçin Hazırlık","list":{"type":"unordered","items":["E-ticaret Türkiye kanalında e-posta pazarlaması için kullanılacak beş farklı uygulama ve beş farklı hile anlatılacak.","E-posta pazarlaması için öncelikle müşterilerin e-posta adreslerinden oluşan bir liste hazırlanması gerekiyor.","Yeni müşterilerin e-posta adreslerini listeye kaydetmek için ilgi çekici içerikler (lead magnet) kullanılmalı, bu içerikler seminer daveti, online danışmanlık hizmeti veya özel fırsatlar olabilir."]},"beginTime":2,"endTime":97,"href":"/video/preview/2673058735540481930?parent-reqid=1765349919632048-15181864235698468976-balancer-l7leveler-kubr-yp-vla-202-BAL&text=e-Com+IOI+E-Ticaret+%26+%C4%B0nteraktif+Pazarlama+Okulu&t=2&ask_summarization=1"},{"index":1,"title":"E-posta Pazarlamasında Önemli Noktalar","list":{"type":"unordered","items":["İnternet kullanıcılarının dikkatini 2,60 saniyede çekmek ve en fazla 45 saniye içinde ilgi çekici içerik sunmak gerekiyor.","Lead magnetler sayesinde potansiyel müşterilerin kişisel bilgilerine erişilebilir ve daha iyi segmentasyon yapılabilir.","E-posta pazarlamasında kitle segmentasyonu yapmak, içerik dilini belirlemek ve görsel kullanımını dengeli tutmak önemlidir."]},"beginTime":97,"endTime":252,"href":"/video/preview/2673058735540481930?parent-reqid=1765349919632048-15181864235698468976-balancer-l7leveler-kubr-yp-vla-202-BAL&text=e-Com+IOI+E-Ticaret+%26+%C4%B0nteraktif+Pazarlama+Okulu&t=97&ask_summarization=1"},{"index":2,"title":"E-posta Pazarlamasında Hatalar ve Çözümleri","list":{"type":"unordered","items":["E-posta pazarlamasında yapılan en büyük hatalardan biri aşırı görsel kullanımıdır, bu durum e-postaların tanıtımlar klasörüne düşmesine neden olur.","Görsel kullanımında masaüstü ve mobil cihazlar arasında uyumsuzluklar yaşanabilir.","Bounced mail analizi yaparak (hard bounced ve soft bounced) iletişim kuramadığınız müşterileri tespit edebilir ve onlara özel kampanyalar göndererek geri dönüş sağlayabilirsiniz."]},"beginTime":252,"endTime":411,"href":"/video/preview/2673058735540481930?parent-reqid=1765349919632048-15181864235698468976-balancer-l7leveler-kubr-yp-vla-202-BAL&text=e-Com+IOI+E-Ticaret+%26+%C4%B0nteraktif+Pazarlama+Okulu&t=252&ask_summarization=1"},{"index":3,"title":"Müşteri İlişkilerini Geliştirme","list":{"type":"unordered","items":["E-posta listesini düzenli olarak temizlemek ve analiz etmek gerekir, aksi takdirde spam klasörüne düşme olasılığı artar.","Geri dönen müşterileri bağlamak için küçük indirimler, ücretsiz kurslar veya danışmanlık gibi kampanyalar düzenlenebilir.","Yeni gelen müşteriler için hoş geldin kampanyaları, örneğin %15 indirim gibi teşvikler sunulabilir."]},"beginTime":411,"endTime":562,"href":"/video/preview/2673058735540481930?parent-reqid=1765349919632048-15181864235698468976-balancer-l7leveler-kubr-yp-vla-202-BAL&text=e-Com+IOI+E-Ticaret+%26+%C4%B0nteraktif+Pazarlama+Okulu&t=411&ask_summarization=1"}],"linkTemplate":"/video/preview/2673058735540481930?parent-reqid=1765349919632048-15181864235698468976-balancer-l7leveler-kubr-yp-vla-202-BAL&text=e-Com+IOI+E-Ticaret+%26+%C4%B0nteraktif+Pazarlama+Okulu&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"E-posta pazarlama nedir? 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