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Röportajda UFRAT (Uluslararası Franchise ve Ticaret Derneği) Başkanı Doç. Dr. Mustafa Aydın ile görüşme yapılmaktadır.","Röportajda fuarın amacı, markalaşma süreci ve Türkiye'nin ihracatını artırmak için yapılan çabalar anlatılmaktadır. Mustafa Aydın, 32 yıllık deneyime sahip olan UFRAT'ın, Tüyap ile işbirliği yaparak fuarın organizasyonunu üstlendiğini ve 2023 fuarında yaklaşık 40 ülkeden 100 markanın yer almasını beklediklerini belirtmektedir. Ayrıca derneğin temel amacı olan markalaşma, eğitim ve danışmanlık faaliyetleri hakkında bilgi verilmektedir."]},"endTime":402,"title":"İstanbul Expo Franchise Fuarı Tanıtım Röportajı","beginTime":0}],"fullResult":[{"index":0,"title":"İstanbul Expo Franchise Fuarı Tanıtımı","list":{"type":"unordered","items":["2023 yılında 19-22 Ekim tarihleri arasında yapılacak İstanbul Expo Franchise Fuarı'nda tanıtım toplantısı düzenleniyor.","Dernek başkanı Doç. Dr. Mustafa Aydın, fuarın 32 yıldır devam ettiğini ve temel maksatının markalarla yatırımcının bir araya gelmesi olduğunu belirtiyor.","Fuarın amacı, Türk markalarının hem ulusal hem uluslararası platformda yer edinmesi, rekabet gücünün artması ve Türkiye'ye ihracat ve döviz girdisi sağlamasıdır."]},"beginTime":0,"endTime":48,"href":"/video/preview/17993226589897969568?parent-reqid=1769548344030100-12208771682075282038-balancer-l7leveler-kubr-yp-klg-67-BAL&text=iCode+Franchising&t=0&ask_summarization=1"},{"index":1,"title":"Markalaşmanın Önemi","list":{"type":"unordered","items":["Markalar sadece ekonomik olarak değil, aynı zamanda o şehrin, bölgenin ve ülkenin tanındığına ciddi katkı sağlıyor.","Bir Türk markasının Amerika, Kazakistan, Oxford City, Paris veya Macaristan gibi yerlerde yer alması, orada Türk algısını oluşturuyor.","Markalaşmak sadece ülkeye döviz kazandırmıyor, aynı zamanda ülkenin algısına ve tanınırlığına ciddi katkı 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Bilgiler","list":{"type":"unordered","items":["UFRAT (Uluslararası Franchise ve Rantasyon Derneği) 32 yıldır fuar düzenliyor ve Türkiye'nin farklı bölgelerinde (İzmir, Ankara, Çorum) bu etkinlikleri gerçekleştiriyor.","UFRAT, Avrupa Franchise Federasyonu, Asya-Pasifik Franchise Konfederasyonu ve Dünya Franchise Konseyi'nde hem yönetimde hem aktif olarak çalışan bir partner.","Bu kanallar aracılığıyla dünyanın dört bir yanından markaların Türkiye'ye gelmesini ve Türk işadamlarıyla buluşmasını sağlıyor."]},"beginTime":167,"endTime":244,"href":"/video/preview/17993226589897969568?parent-reqid=1769548344030100-12208771682075282038-balancer-l7leveler-kubr-yp-klg-67-BAL&text=iCode+Franchising&t=167&ask_summarization=1"},{"index":4,"title":"Fuarın Fiyatlandırma ve Katılımcı Beklentileri","list":{"type":"unordered","items":["Fuar organizatörü ile birlikte fiyatların belirlenmesi yapılıyor ve yatırımcının markanın yer almasını sağlayacak vesileler oluşturuluyor.","Fuarın anlamı katılımcı 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