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İndir: https://www.someka.net/tr/urunler/dij... Dijital pazarlama faaliyetlerinizin performansını izlemek için Dijital Marketing KPI Raporu Excel Şablonu. Pazarlama departmanınızda temel...","preview":{"posterSrc":"//avatars.mds.yandex.net/get-vthumb/3603743/d241c0ca8e50d77b98362e937353f125/564x318_1","videoSrc":"https://video-preview.s3.yandex.net/DdijSQIAAAA.mp4","videoType":"video/mp4"},"target":"_self","position":"16","reqid":"1769478871617045-5981844092995116540-balancer-l7leveler-kubr-yp-klg-78-BAL","summary":{"isFull":true,"fullTextUrl":"/video/result?ask_summarization=1&numdoc=1&noreask=1&nomisspell=1&parent-reqid=1769478871617045-5981844092995116540-balancer-l7leveler-kubr-yp-klg-78-BAL&text=videoid:5624105032143279340","teaser":[{"list":{"type":"unordered","items":["Bu video, Someca kanalında yayınlanan bir eğitim içeriğidir. Sunucu, dijital pazarlama için hazırlanmış Excel KPI raporunu adım adım göstermektedir.","Video, KPI raporunun veri girişi ve çıktılar olmak üzere iki ana bölümünü detaylı olarak anlatmaktadır. İlk olarak metrik ayarları, mevcut yıl gerçekleşmeleri, hedefler ve önceki yıl gerçekleşmeleri için veri girişi gösterilmektedir. Ardından çıktılar bölümünde aylık dashboard ve trend/grafikler sayfaları tanıtılmaktadır. Rapor, kullanıcıların dijital pazarlama performansını mevcut hedefler ve geçmiş yıllarla karşılaştırmasını sağlar."]},"endTime":424,"title":"Dijital Pazarlama Excel KPI Raporu Tanıtımı","beginTime":0}],"fullResult":[{"index":0,"title":"Dijital Pazarlama Excel KPI Raporu Tanıtımı","list":{"type":"unordered","items":["Video, dijital pazarlama için hazırlanmış Excel KPI raporunu inceleyecektir.","KPI raporları, performans göstergeleri sayesinde mevcut yıl verilerinin hedeflerle ve geçmiş yıl gerçekleşenlerle karşılaştırılmasını sağlar.","Şablon, veri girişi ve çıktılar olmak üzere iki ana bölümden oluşmaktadır."]},"beginTime":3,"endTime":46,"href":"/video/preview/5624105032143279340?parent-reqid=1769478871617045-5981844092995116540-balancer-l7leveler-kubr-yp-klg-78-BAL&text=simplekpi&t=3&ask_summarization=1"},{"index":1,"title":"Metrik Ayarları","list":{"type":"unordered","items":["Metrik ayarları bölümünde dijital pazarlamaya ilişkin KPI metrikleri girilir ve bu metrikler gruplar, kriterler ve birimler şeklinde düzenlenir.","\"Düşük daha iyi mi?\" parametresi, metriklerin düşük veya yüksek değerlerin olumlu anlama gelmesini belirler (örneğin yıpranma payı için evet, net tavsiye skoru için hayır).","Kümülatif hesaplama metodu, metriklerin toplama veya ortalama hesaplama yöntemini kullanmasını belirler (örneğin internet sitesi trafiği için toplama, ziyaret başına düşen sayfa sayısı için ortalama)."]},"beginTime":46,"endTime":142,"href":"/video/preview/5624105032143279340?parent-reqid=1769478871617045-5981844092995116540-balancer-l7leveler-kubr-yp-klg-78-BAL&text=simplekpi&t=46&ask_summarization=1"},{"index":2,"title":"Veri Girişi","list":{"type":"unordered","items":["Mevcut yıl gerçekleşmeleri bölümünde, ayarlar kısmında belirlenen tüm KPI metrikleri otomatik olarak gelir ve sadece aylık veriler girilir.","Mevcut yıl hedefleri bölümünde, aynı KPI'lar için hedef değerleri girilir.","Önceki yıl gerçekleşmeleri bölümünde, mevcut yılın ilgili ayları için önceki yıl verileri girilir."]},"beginTime":142,"endTime":251,"href":"/video/preview/5624105032143279340?parent-reqid=1769478871617045-5981844092995116540-balancer-l7leveler-kubr-yp-klg-78-BAL&text=simplekpi&t=142&ask_summarization=1"},{"index":3,"title":"Metrik Ekleme ve Düzenleme","list":{"type":"unordered","items":["Mevcut verilere yeni bir metrik eklenebilir, kırmızı butonlar veya ana menüdeki metrik ayarları kullanılarak.","Yeni bir metrik eklendiğinde, gerçekleşenler, hedeflenenler ve önceki yıl gerçekleşmeleri sayfalarına otomatik olarak eklenir.","Veri girişi tamamlandıktan sonra çıktılar bölümüne geçilebilir."]},"beginTime":251,"endTime":304,"href":"/video/preview/5624105032143279340?parent-reqid=1769478871617045-5981844092995116540-balancer-l7leveler-kubr-yp-klg-78-BAL&text=simplekpi&t=251&ask_summarization=1"},{"index":4,"title":"Çıktılar Bölümü","list":{"type":"unordered","items":["Aylık dashboard bölümünde, KPI'lar aylık ve kümülatif olarak mevcut yıl gerçekleşmeleri, önceki yıl ve hedeflerle karşılaştırılabilir.","Trendler ve grafikler bölümünde, KPI bazında analiz yapılabilir, trend grafiği ve donut grafiği ile verilerin gelişimi ve hedeflerin tutturulma durumu görsel olarak analiz edilebilir.","Çıktılar sayfaları yazdırılabilir ve analizler güncellenebilir."]},"beginTime":304,"endTime":423,"href":"/video/preview/5624105032143279340?parent-reqid=1769478871617045-5981844092995116540-balancer-l7leveler-kubr-yp-klg-78-BAL&text=simplekpi&t=304&ask_summarization=1"}],"linkTemplate":"/video/preview/5624105032143279340?parent-reqid=1769478871617045-5981844092995116540-balancer-l7leveler-kubr-yp-klg-78-BAL&text=simplekpi&t=%%timestamp%%&ask_summarization=1"},"isAdultDoc":false,"relatedParams":{"text":"Dijital Pazarlama KPI Raporu | Excel Şablonu | Dijital Marketing 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